Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Men's Facial Skincare market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The market decline continues as men shrink their skincare regimes. While they look to brands they know to give them affordable options and educate them, big manufacturers are concentrated elsewhere – leaving smaller male-specific brands room to flourish. The advertising narrative needs to appeal to new priorities among men, while innovation can benefit from a health focus, combined with on-shelf simplicity.
Beauty & Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
Mintel’s definition of facial skincare includes the following types of
products targeted exclusively at men:
- Cleansers, including scrubs, washes, wipes
- Specialised products such as lip balms, eyecare
Bodycare products are excluded from this Report but are covered
in Mintel’s Hand, Body and Footcare – UK, April 2018 Report.
Please note that for the ease of market categorisation from a
product and brand perspective, this Report refers to premium and
mass products. For the purpose of this Report:
- Top-end prices and high brand status define prestige products.
They are typically sold behind the counter in department stores
with specialised sales assistants.
- Mass products are more typically priced at the lower end of
the spectrum, and are sold in self-serve formats in mass-retail
outlets including supermarkets, chemists and discount stores.
What you need to know
The men’s facial skincare market is expected to decline to £92
million in 2018, from £97 million in 2017, as men continue to
shrink their skincare regimes. Unaware of many aspects of their
skin, men look to brands they know to give them affordable
options and educate them, but the success of women’s skincare
means big manufacturers have shifted their focus here.
This has left room for smaller male-specific brands to flourish;
changing the way they talk to men about skincare to reflect their
changing priorities, simplifying product ranges, communicating
about skin health, and continuing to innovate in the growing
segment of beard care. As beards seem to be a driver for
engagement in the category, they need to feature more heavily in