Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Men's Facial Skincare market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The men’s facial skincare category shows evidence of having reached its peak, with a plateau in value in 2016 and an estimated decline in 2017. With NPD falling, there is little to entice new users to enter the sector, whilst low usage frequency amongst existing users is further stifling the value of the category.
Associate Director - Beauty & Personal Care
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
For the purposes of this Report, Mintel has used the following
Mintel’s definition of facial skincare includes the following types of
products targeted exclusively at men:
- Cleansers, including scrubs, washes, wipes
- Specialised products such as lip balms, eyecare
Bodycare products are excluded from this Report but are covered
in the Mintel’s Hand, Body and Footcare – UK, April 2017 Report.
Please note that for the ease of market categorisation from a
product and brand perspective, this Report refers to premium and
mass products. For the purpose of this Report:
- Top-end prices and high brand status define prestige products.
They are typically sold behind the counter in department stores
with specialised sales assistants.
Mass products are more typically priced at the lower end of the
spectrum, and are sold in self-serve formats in mass-retail outlets
including supermarkets, chemists and discount stores.