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UK Menswear market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Menswear market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

The Report looks at where men buy clothing, their attitudes towards shopping for clothes in-store and online.

Includes:

Men’s outerwear

Excludes:

Underwear, footwear and fashion accessories.

Expert analysis from a specialist in the field

Written by Tamara Sender, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The increased choice of retailers for men has made the menswear market much more competitive and made male shoppers more demanding and less brand loyal, meaning retailers need to do more to stand out and differentiate their offer. Tamara Sender
Senior Consumer Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • Menswear market grows by 3.5% in 2017
            • Figure 1: Best- and worst-case forecast of UK sales of men’s outerwear, 2012-22
          • Men more likely to be obese than women
            • Figure 2: Overweight and obese adults, by gender and age, 2016
          • Companies and brands
            • Retailers expand into sportswear
              • Menswear adspend grows modestly
                • Uniqlo is seen as innovative
                  • Figure 3: Attitudes towards and usage of selected brands, January 2018
                • The consumer
                  • Young men drive sportswear purchasing
                    • Figure 4: Types of outerwear purchased in the last three months, by gender, December 2017
                  • Amazon is leading place to buy clothes
                    • Figure 5: Retailers from which men have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                  • 55% of men have bought clothes for others
                    • Figure 6: Who else men have bought clothing for in the last 12 months, January 2018
                  • Young men want more representative campaigns
                    • Figure 7: What would encourage men to shop for clothing from a specific retailer, January 2018
                  • 52% of Millennial men wait for discounts
                    • Figure 8: Agreement with clothes shopping behaviour, January 2018
                  • Men will spend more on quality than women
                    • Figure 9: Agreement with attitudes towards buying clothes, January 2018
                  • What we think
                  • Issues and Insights

                    • Who are the winners and losers?
                      • The facts
                        • The implications
                          • Which demographics are driving sales?
                            • The facts
                              • The implications
                                • What can retailers and brands do to stand out?
                                  • The facts
                                    • The implications
                                    • The Market – What You Need to Know

                                      • Menswear market grows by 3.5% in 2017
                                        • Menswear to reach £17 billion by 2022
                                          • Men more likely to be obese than women
                                            • Men more confident about their finances than women
                                              • Young men prioritise spend on clothes
                                                • Young men favour YouTube
                                                • Market Size and Forecast

                                                  • Menswear market grows by 3.5% in 2017
                                                    • Figure 10: Best- and worst-case forecast of UK sales of men’s outerwear, 2012-22
                                                  • Menswear to reach £17 billion by 2022
                                                    • Figure 11: UK sales of men’s outerwear at current prices, 2012-22
                                                  • Forecast methodology
                                                  • Market Drivers

                                                    • Engaging older men
                                                      • Figure 12: Population trends for men, % change 2012-17 and 2017-22
                                                    • Men more likely to be obese than women
                                                      • Figure 13: Overweight and obese adults, by gender and age, 2016
                                                    • Men more likely to see their finances as healthy than women
                                                      • Figure 14: How respondents would describe their financial situation, by gender, December 2017
                                                    • Young men prioritise spend on clothes
                                                      • Figure 15: What extra money is spent on – men, December 2017
                                                    • Young men tend to write product reviews
                                                      • Figure 16: Activities done on a desktop/laptop computer, tablet or smartphone (net) in the last 3 months, by demographics, October 2017
                                                    • Young men favour YouTube
                                                      • Figure 17: Social and media networks used, by demographics, March 2017
                                                  • Companies and Brands – What You Need to Know

                                                    • Retailers expand into sportswear
                                                      • Growing jeans market
                                                        • Menswear adspend grows modestly
                                                          • Uniqlo is seen as innovative
                                                            • Superdry most recommended brand
                                                              • M&S trusted by older men, but seen as boring by younger ones
                                                              • Launch Activity and Innovation

                                                                • New players enter market
                                                                  • Figure 18: Stradivarius menswear collection, February 2018
                                                                  • Figure 19: Mennace menswear collection, February 2018
                                                                • Retailers expand into sportswear
                                                                    • Figure 20: John Lewis Kin, spring/summer 2018
                                                                  • Growing jeans market
                                                                    • Figure 21: Topman denim campaign, February 2018
                                                                    • Figure 22: H&M Denim, February 2018
                                                                  • Larger-sized menswear
                                                                      • Figure 23: M&S Big and Tall menswear range, April 2017
                                                                    • Department stores revamp menswear
                                                                      • Renewed interest in Made in Britain
                                                                        • Figure 24: John Lewis Made in Manchester, February 2018
                                                                      • Latest menswear collaborations
                                                                        • Figure 25: Erdem x H&M, November 2017
                                                                        • Figure 26: River Island x Blood Brother collaboration, January 2018
                                                                    • Advertising and Marketing Activity

                                                                      • Menswear adspend grows modestly
                                                                        • Figure 27: Total above-the-line, online display and direct mail advertising expenditure on menswear, by advertiser, 2013-17
                                                                      • M&S cuts adspend
                                                                        • Media type
                                                                          • Figure 28: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by media type, 2017
                                                                          • Figure 29: Recorded above-the-line, online display and direct mail total advertising expenditure on menswear, by media type, 2013-17
                                                                        • Campaign highlights
                                                                          • Topman joins with Topshop for campaign
                                                                            • Figure 30: Topman denim campaign, February 2018
                                                                            • Figure 31: Topman denim campaign, February 2018
                                                                          • H&M creates film for Erdem collaboration
                                                                            • Figure 32: H&M x Erdem campaign, November 2017
                                                                          • More diverse campaigns
                                                                            • Figure 33: River Island Labels are For Clothes campaign, February 2018
                                                                          • Nielsen Ad Intel coverage
                                                                          • Space Allocation Summary

                                                                              • Figure 34: Specialist and non-specialist clothing retailers, estimated space allocation, by men’s, women’s and childrenswear, October 2017
                                                                            • Detailed menswear space allocation
                                                                              • Figure 35: Specialist clothing retailers, estimated detailed space allocation, by category, October 2017
                                                                              • Figure 36: Specialist and non-specialist clothing retailers, estimated detailed space allocation, by category, October 2017
                                                                            • Retail product mix
                                                                              • Figure 37: Leading clothing retailers: share of clothing sales, by product, 2017
                                                                              • Figure 38: Leading clothing retailers, estimated sales density, by product, 2017
                                                                            • Market share by product
                                                                              • Figure 39: Leading clothing retailers, estimated share of menswear market, 2017
                                                                          • Brand Research

                                                                              • Brand map
                                                                                • Figure 40: Attitudes towards and usage of selected brands, January 2018
                                                                              • Key brand metrics
                                                                                • Figure 41: Key metrics for selected brands, January 2018
                                                                              • Brand attitudes: Uniqlo is seen as innovative
                                                                                • Figure 42: Attitudes, by brand, January 2018
                                                                              • Brand personality: M&S and Debenhams suffer with boring image
                                                                                • Figure 43: Brand personality – macro image, January 2018
                                                                              • Zara is associated with being stylish
                                                                                • Figure 44: Brand personality – micro image, January 2018
                                                                              • Brand analysis
                                                                                • Online-only retailers
                                                                                  • Mid-market fashion retailers
                                                                                    • Fashion-focused retailers
                                                                                      • Value clothing retailer
                                                                                        • Department stores
                                                                                        • The Consumer – What You Need to Know

                                                                                          • Young men drive sportswear purchasing
                                                                                            • Amazon is leading place to buy clothes
                                                                                              • 55% of men have bought clothes for others
                                                                                                • Young men want more representative campaigns
                                                                                                  • 52% of Millennial men wait for discounts
                                                                                                    • Men will spend more on quality than women
                                                                                                    • What Fashion Items Men Buy and How Much They Spend

                                                                                                      • Young men drive sportswear purchasing
                                                                                                        • Figure 45: Types of outerwear purchased in the last three months, by gender, December 2017
                                                                                                      • Men spend more than women on clothes
                                                                                                          • Figure 46: Amount spent on clothes on the last shopping trip, by gender, December 2017
                                                                                                        • Men aged 25-44 buy only a few new items
                                                                                                          • Figure 47: Number of items of clothing purchased on their last shop, by gender, December 2017
                                                                                                      • Where Men Buy Clothes

                                                                                                        • Men shop more at non-specialists
                                                                                                            • Figure 48: Types of retailers from which men have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                                                                                                          • Amazon is leading place to buy clothes
                                                                                                              • Figure 49: Retailers from which men have bought clothes for themselves in the last 12 months, by in-store and online, January 2018
                                                                                                            • Next and M&S decline in popularity
                                                                                                              • Figure 50: Men who have bought clothes for themselves in the last 12 months in-store and online from Primark, Next and M&S, by age, January 2018
                                                                                                            • Topman loses dominance of youth market
                                                                                                              • Figure 51: Men who have bought clothes for themselves in the last 12 months in-store and online from H&M, Topman, New Look, Other mid-market fashion retailers and higher-priced fashion stores, by age, January 2018
                                                                                                            • Men aged 16-34 main clothes shoppers
                                                                                                              • Figure 52: Repertoire of retailers from which men have bought clothes in the last 12 months, by in-store and online, January 2018
                                                                                                          • Who Men Buy Clothes For

                                                                                                            • 55% of men have bought clothes for others
                                                                                                                • Figure 53: Who else men have bought clothing for in the last 12 months, January 2018
                                                                                                              • 42% of women buy clothes for their partners
                                                                                                                • 84% bought clothes as a gift
                                                                                                                  • Figure 54: Clothing purchased for gifting, January 2018
                                                                                                              • Factors that would Encourage Men to Shop at a Retailer

                                                                                                                • Importance of product reviews
                                                                                                                    • Figure 55: What would encourage men to shop for clothing from a specific retailer, January 2018
                                                                                                                  • Young men want more representative campaigns
                                                                                                                    • Next shoppers keen on product reviews
                                                                                                                      • Figure 56: Percentage point difference from the average of factors that would encourage men to shop for clothing from a specific retailer, by retailers from which men have bought clothes in-store and online, January 2018
                                                                                                                  • Clothes Shopping Behaviour

                                                                                                                    • 52% of Millennial men wait for discounts
                                                                                                                      • Figure 57: Agreement with clothes shopping behaviour, January 2018
                                                                                                                    • Young men interested in delivery promotions
                                                                                                                        • Figure 58: Agreement with statements about clothes shopping behaviour, by age, January 2018
                                                                                                                    • Attitudes towards Shopping for Clothes

                                                                                                                      • Men will spend more on quality than women
                                                                                                                        • Figure 59: Agreement with attitudes towards buying clothes, January 2018
                                                                                                                      • Half of men interested in tailored clothes
                                                                                                                        • Older men aged 45+ do not enjoy shopping in-store
                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                            • Abbreviations
                                                                                                                              • Consumer research methodology
                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                • Forecast methodology