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UK Menswear market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Menswear market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report examines the UK menswear market. It predominantly looks at the men’s clothing market and the market size excludes underwear, footwear and fashion accessories, although these categories may be discussed where relevant.

The consumer research includes the following;

  • How men shop for clothing
  • What size clothing men buy
  • Attitudes towards sizing and fit
  • Interest in innovations
  • Clothes shopping behaviours

Expert analysis from a specialist in the field

Written by Samantha Dover, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

After a sustained period of strong growth, the UK menswear market is slowing and the outlook is more challenging, particularly as competition has continued to rise. To succeed, retailers need to have a clear understanding of their menswear customer and be able to offer them a compelling and differentiated product mix. Samantha Dover
Senior Retail Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Menswear market appears to be maturing
              • Figure 1: Consumer spending on men’s clothing, 2013-23
            • Retailers continue to struggle with unpredictable weather
              • Brexit looms over the fashion industry
                • Companies and brands
                  • Brand research
                    • Figure 2: Attitudes towards and usage of selected brands, December 2018 and February 2019
                  • Digital campaigns come to the forefront
                    • An array of new menswear launches
                      • The consumer
                        • Stores are the primary shopping channel, but online penetration is growing
                          • Figure 3: How men bought clothing in the last 12 months, December 2018
                        • A willingness to invest in more premium brands
                          • Figure 4: Menswear brand preferences, December 2018
                        • Most wear standard sizes, but demand for plus-size and tall is also prominent
                          • Figure 5: Clothing sizes worn by menswear consumers, December 2018
                        • Sizing continues to be problematic
                          • Figure 6: Attitudes towards buying clothing, December 2018
                        • Consumers want more in-store technology
                          • Figure 7: Interest in innovation, December 2018
                        • Further evidence that retailers have eroded their price integrity
                          • Figure 8: Clothing buying behaviour, December 2018
                        • What we think
                        • Issues and Insights

                          • Online fuelling growth in the UK menswear market
                            • The facts
                              • The implications
                                • A competitive environment for premium brands
                                  • The facts
                                    • The implications
                                      • Changing the menswear marketing message
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Menswear growth remains strong, but is slowing
                                              • Brexit hits consumer confidence
                                                • Ongoing challenges with unpredictable weather
                                                  • Retailers struggle with footfall declines
                                                  • Market Size and Forecast

                                                    • Menswear market expected to grow 3.5% in 2019
                                                      • Figure 9: Consumer spending on men’s clothing, 2013-23
                                                      • Figure 10: Consumer spending on men’s clothing, at current and constant prices, 2013-23
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • An aging male population
                                                        • Figure 11: Trends in the age structure of the UK male population, 2016-26
                                                        • Figure 12: Trends in the age structure of the UK male population, 2016-26
                                                      • Clothing and footwear inflation eases in 2018
                                                        • Figure 13: Consumer price inflation, 2007-18
                                                      • Womenswear prices fall into deflation
                                                        • Figure 14: Consumer price inflation, December 2017-January 2019
                                                      • Real wages continue to grow
                                                        • Figure 15: Real wage growth – Average weekly earnings vs inflation, January 2014-December 2018
                                                      • Brexit worries begin to show
                                                        • Figure 16: How consumers think Brexit will impact the UK economy, December 2019
                                                      • Declining footfall impacts store-based retailers
                                                        • Figure 17: Change in UK retail footfall, by location, January 2016-December 2018
                                                      • Unpredictable weather dampens fashion demand
                                                        • Figure 18: Change in average daily temperatures in the UK, January 2016-November 2018
                                                    • Companies and Brands – What You Need to Know

                                                      • New players in the market
                                                        • Menswear adspend boosted by digital
                                                          • Amazon outshines the fashion specialists
                                                            • TK Maxx leads on menswear space
                                                            • Launch Activity and Innovation

                                                              • More retailers move into menswear
                                                                • Figure 19: Man by Lipsy, 2018
                                                              • A new spotlight on store experience
                                                                • Figure 20: Selfridges Designer Street Room, 2018
                                                              • Luxury menswear heads in a new direction
                                                                • Pop-ups tap into demand for experiences and scarcity
                                                                  • Figure 21: Louis Vuitton Men’s Pop-Up, London 2018
                                                                • Transparent pricing
                                                                  • Figure 22: Private White VC Pricing Manifesto Homepage, March 2019
                                                                • Ever expanding sportswear ranges
                                                                  • Figure 23: Nike Men’s Yoga Range, 2019
                                                                • Aiding menswear product discovery
                                                                  • Figure 24: Eison Triple Thread Fits Homepage, March 2019
                                                                • The drop trend continues to evolve
                                                                  • Figure 25: End Launches Homepage, March 2019
                                                              • Advertising and Marketing Activity

                                                                • Increased menswear advertising spending
                                                                  • Figure 26: Total above-the line, online display and direct mail advertising expenditure on men’s fashion, 2014 -18
                                                                • The ongoing shift towards digital advertising
                                                                  • Figure 27: Total above-the line, online display and direct mail advertising expenditure on men’s fashion, by media type, 2018
                                                                  • Figure 28: Total above-the line, online display and direct mail advertising expenditure on men’s fashion, by media type, 2014 -18
                                                                • Key campaigns take a stand on important issues
                                                                  • Weekday partners with Non-Violence Project
                                                                    • A new era for luxury menswear advertising
                                                                      • Bonobos looks to redefine masculinity
                                                                        • Nike encourages its fans to Dream Crazy
                                                                          • Nielsen Ad Intel coverage
                                                                          • Brand Research

                                                                              • Brand map
                                                                                • Figure 29: Attitudes towards and usage of selected brands, December 2018 and February 2019
                                                                              • Key brand metrics
                                                                                • Figure 30: Key metrics for selected brands, December 2018 and February 2019
                                                                              • Brand attitudes: TK Maxx offers value for money
                                                                                • Figure 31: Attitudes, by brand, December 2018 and February 2019
                                                                              • Brand personality: Amazon seen as accessible
                                                                                • Figure 32: Brand personality – Macro image, December 2018 and February 2019
                                                                              • River Island considered stylish
                                                                                • Figure 33: Brand personality – Micro image, December 2018 and February 2019
                                                                              • Brand analysis
                                                                                • Boohoo Man’s brand awareness stronger than Missguided’s Mennace
                                                                                  • River Island may be better known, but Urban Outfitters has a clearer target audience
                                                                                    • Amazon’s strength in the online fashion market is challenged by ASOS
                                                                                      • FatFace outperforms White Stuff across several key metrics
                                                                                        • TK Maxx’s value proposition sets it apart from other retailers
                                                                                        • Space Allocation

                                                                                          • Methodology
                                                                                            • TK Maxx dedicates most space to menswear
                                                                                              • Figure 34: Men’s, women’s and childrenswear space allocation overview, October 2018
                                                                                            • M&S thought to be the market leader
                                                                                              • Figure 35: Leading clothing retailers, estimated sales, by product, 2017
                                                                                          • The Consumer – What You Need to Know

                                                                                            • Most men are active clothing buyers
                                                                                              • Most still shop in-store, but online also important
                                                                                                • A tendency to trade up for special occasions
                                                                                                  • Strong demand for tall and plus-size clothing
                                                                                                    • Ongoing frustration with clothing fit and sizing
                                                                                                      • Stock checkers and self-checkouts most likely to appeal
                                                                                                        • Men still prioritise quality over quantity
                                                                                                        • What They Buy

                                                                                                          • Most men are active clothing buyers
                                                                                                            • Figure 36: Men who have bought clothing in the last 12 months, by demographics, December 2018
                                                                                                          • Clothing and footwear remain fashion priorities
                                                                                                            • Figure 37: What fashion items men have bought in the last 3 months, January 2019
                                                                                                          • Casual clothing most frequently purchased
                                                                                                            • Figure 38: What clothing items men bought in the last 3 months, January 2019
                                                                                                          • Men tend to bulk buy clothing …
                                                                                                            • Figure 39: Number of clothing items bought on last shopping trip, by gender, January 2019
                                                                                                          • … and they spend more per shopping trip
                                                                                                            • Figure 40: Amount spent on clothing items on last shopping trip, by gender, January 2019
                                                                                                        • How They Shop

                                                                                                          • Stores remain important
                                                                                                            • Figure 41: How men bought clothing in the last 12 months, December 2018
                                                                                                          • Online purchasing peaks amongst 25-34s
                                                                                                            • Figure 42: How men bought clothing in the last 12 months, by age, December 2018
                                                                                                        • Brand Preferences

                                                                                                          • Men show greater affinity with branded goods
                                                                                                            • Figure 43: Menswear brand preferences, net of responses, December 2018
                                                                                                          • High-street brands most favoured
                                                                                                            • Figure 44: Menswear brand preferences, December 2018
                                                                                                          • Young are more experimental with brands
                                                                                                            • Figure 45: Menswear brand preferences, by age, December 2018
                                                                                                        • Menswear Sizing

                                                                                                          • One in ten buy plus-size clothing
                                                                                                            • Figure 46: Clothing sizes worn by menswear consumers, December 2018
                                                                                                          • Age and size intrinsically linked
                                                                                                            • Figure 47: Clothing sizes worn by menswear consumers, by age, December 2018
                                                                                                          • Almost a quarter typically buy two different sizes
                                                                                                            • Figure 48: Repertoire of clothing sizes worn by menswear consumers, December 2018
                                                                                                          • One in five are classed as tall
                                                                                                            • Figure 49: Height of menswear consumers, December 2018
                                                                                                        • Attitudes towards Buying Clothing

                                                                                                          • Frustration with size differentiation
                                                                                                            • Figure 50: Attitudes towards buying clothing, December 2018
                                                                                                          • Young shoppers struggle with online size guides
                                                                                                            • Figure 51: Attitudes towards buying clothing, by age, December 2018
                                                                                                          • In-store fitting room experience important to high earners
                                                                                                            • Figure 52: Attitudes towards buying clothing, by income, December 2018
                                                                                                          • Larger men struggle to find clothing that fits well
                                                                                                            • Figure 53: Attitudes towards buying clothing, by clothing size worn, December 2018
                                                                                                          • Value brands need to improve fit
                                                                                                            • Figure 54: Attitudes towards buying clothing, by brand preferences, December 2018
                                                                                                        • Interest in Innovations

                                                                                                          • Strong demand to know what’s available in-store
                                                                                                              • Figure 55: Interest in innovation, December 2018
                                                                                                            • Young crave more in-store tech
                                                                                                              • Figure 56: Interest in innovation, by age, December 2018
                                                                                                            • Premium and luxury brand buyers want more too
                                                                                                              • Figure 57: Interest in innovation, by brand preferences, December 2018
                                                                                                          • Clothing Buying Behaviour

                                                                                                            • Slow fashion continues to gain momentum
                                                                                                              • Figure 58: Clothing buying behaviour, December 2018
                                                                                                            • Young are particularly savvy shoppers
                                                                                                              • Figure 59: Clothing buying behaviour - discounting, by age, December 2018
                                                                                                            • The social media influence on clothing consumption
                                                                                                              • Figure 60: Clothing buying behaviour – Social media, December 2018
                                                                                                            • Value shoppers still want quality
                                                                                                              • Figure 61: Clothing buying behaviour, by brand preferences, December 2018
                                                                                                          • CHAID Analysis

                                                                                                            • Methodology
                                                                                                              • Mass-market brands have eroded their price integrity
                                                                                                                • Figure 62: Menswear – CHAID – Tree output, January 2019
                                                                                                                • Figure 63: Menswear – CHAID – Table output, January 2019
                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                • Abbreviations
                                                                                                                  • Consumer research methodology
                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                    • Best and worst case forecast
                                                                                                                      • Figure 64: Consumer spending on men’s clothing, best and worst case forecast, 2013-23
                                                                                                                    • Forecast methodology