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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Menu Trends market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

This Report looks at food flavour trends on menus in the foodservice market and developments in eating out preferences in the UK. This Report highlights key trends currently affecting the eating out market and their effects on menu development. It also explores some of the major issues affecting the direction of the eating out market in general. This Report is primarily based on Mintel’s exclusive primary research of consumer attitudes and Mintel’s observations of the trends in the UK dining out market. This Report builds upon analysis presented in Menu Flavours - UK - February 2017.

Expert analysis from a specialist in the field

Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Although older diners enjoy common cooking methods like roasting, steaming and stir frying, affluent 16-44-year-olds are driving the shift towards emerging food trends including smoking, curing, raw food, fermenting and pickling. Pizza brands are leveraging consumer demand for wood-fired oven cooking; however air pollution concerns may result in the banning of wood-fired ovens. Trish Caddy
Foodservice Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Potential to target the over-55s
              • Potential to target parents of under-15s
                • 8% of UK diners would be interested in halal/kosher products
                  • Menu trends
                    • Global fusion
                      • More plant-based options
                        • Interest in spicy foods
                          • Demand for non-traditional ingredients
                            • Flat top becomes a buzzword
                              • The consumer
                                • Two in five adults eat out two to three times a month or more
                                  • Figure 1: Frequency of eating out, October 2016
                                • British cuisine most favoured cuisine of all
                                  • Figure 2: Interest in cuisine types, October 2016
                                • Demand for British ingredients
                                  • Figure 3: Qualities worth paying more for, October 2016
                                • Diners want to indulge in desserts but also want to control the portion sizes
                                  • Figure 4: Attitudes towards eating out, October 2016
                                • Gluten-free options reach the widest possible market
                                  • Figure 5: Interest in menu options, October 2016
                                • Diners want hot foods for lunch
                                  • Figure 6: Behaviours towards eating out, October 2016
                                • What we think
                                • Issues and Insights

                                  • Consumers need additional reasons to visit
                                    • The facts
                                      • The implications
                                        • British ingredients in demand
                                          • The facts
                                            • The implications
                                              • Diners want customisable desserts
                                                • The facts
                                                  • The implications
                                                  • The Market – What You Need to Know

                                                    • A rise in prices
                                                      • A rise in non-UK-born population
                                                        • Potential to target over-55s and parents
                                                          • Operators move towards being cashless
                                                            • Global tastes can offer standout
                                                              • Middle Eastern flavours influence menus
                                                              • Market Drivers

                                                                • Eating out remains a key discretionary spending area
                                                                  • Figure 7: Selected consumer spending priorities (after bills), November 2009-16
                                                                • Potential to target over-55s and parents of under-14s
                                                                  • Figure 8: Trends in the age structure of the UK population, 2011-16 and 2016-21
                                                                • Brexit fears driving up food costs
                                                                  • Rising business rates could temper growth in prime cities
                                                                    • Further rises in National Living Wage pose a challenge
                                                                      • Pressure from Secretary of State for Health to make food portions less sweet or smaller
                                                                        • Operators move towards being cashless
                                                                          • Non-UK-born population has grown
                                                                            • Shortage of skilled chefs threatens the survival of ethnic restaurants
                                                                            • Menu Trends

                                                                              • Global tastes can offer standout
                                                                                • Middle Eastern flavours to influence menus
                                                                                  • Plant-based cooking takes the spotlight off meat
                                                                                    • Spicy foods – The hot ticket
                                                                                      • Mexican food enters mainstream
                                                                                        • Diners interested in non-traditional ingredients
                                                                                          • Cooking appliances make a venue more appealing
                                                                                            • Reducing sugar content
                                                                                              • Hot foods to increase grab-and-go usage
                                                                                                • Healthier options bolster sales
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Parents of under-13s more likely to eat out or order home delivery
                                                                                                    • Over-45s are driving growth in mainstream cuisines
                                                                                                      • Less mainstream cuisines driven by younger diners
                                                                                                        • Gluten-free ingredients can reach widest market
                                                                                                        • Frequency of Eating Out

                                                                                                          • Two in five adults eat out/order home delivery two to three times a month or more
                                                                                                              • Figure 9: Frequency of eating out, October 2016
                                                                                                            • Home delivery on the rise
                                                                                                              • Figure 10: Frequency of ordering a takeaway/home delivery, 2015 and 2016
                                                                                                            • Parents of under-13s more likely order home delivery
                                                                                                            • Interest in Cuisine Types

                                                                                                              • British cuisine continues to dominate
                                                                                                                • Extensive presence of ethnic restaurants helps drive interest
                                                                                                                  • Figure 11: Interest in cuisine types, October 2016
                                                                                                                • Over-45s are driving growth in mainstream cuisines
                                                                                                                  • Less mainstream cuisines driven by younger diners
                                                                                                                    • Figure 12: Interest in cuisine types, by gender and age, October 2016
                                                                                                                • Qualities Worth Paying More For

                                                                                                                  • British ingredients in demand
                                                                                                                    • Limited interest in special features
                                                                                                                      • Young men and Londoners are drawn to wild ingredients
                                                                                                                        • Figure 13: Qualities worth paying more for, October 2016
                                                                                                                    • Attitudes towards Eating Out

                                                                                                                      • Desserts deemed a special treat regardless of sugar content
                                                                                                                        • Two in three consumers would like food operators to support local producers
                                                                                                                          • Restaurants can influence consumer choices
                                                                                                                            • Half of sit-down diners want leisure experiences
                                                                                                                              • Consumers are willing to pay more for handmade ingredients
                                                                                                                                • Figure 14: Attitudes towards eating out, October 2016
                                                                                                                            • Interest in Menu Options

                                                                                                                              • Using gluten-free ingredients to reach widest possible market
                                                                                                                                • Global flavours continue to take root
                                                                                                                                  • Natural salt alternatives appeal to urbanites
                                                                                                                                    • Figure 15: Interest in menu options, October 2016
                                                                                                                                • Behaviours towards Eating Out

                                                                                                                                  • Demand for hot food heats up
                                                                                                                                    • Seven out of 10 diners do not take food photos for social media
                                                                                                                                      • Tasting menus are now ubiquitous in the eating out sector
                                                                                                                                          • Figure 16: Behaviours towards eating out, October 2016
                                                                                                                                      • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                        • Data sources
                                                                                                                                          • Consumer research
                                                                                                                                            • Abbreviations

                                                                                                                                            About the report

                                                                                                                                            This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                                                            • The Consumer

                                                                                                                                              What They Want. Why They Want It.

                                                                                                                                            • The Competitors

                                                                                                                                              Who’s Winning. How To Stay Ahead.

                                                                                                                                            • The Market

                                                                                                                                              Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                                                            • The Innovations

                                                                                                                                              New Ideas. New Products. New Potential.

                                                                                                                                            • The Opportunities

                                                                                                                                              Where The White Space Is. How To Make It Yours.

                                                                                                                                            • The Trends

                                                                                                                                              What’s Shaping Demand – Today And Tomorrow.

                                                                                                                                            Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                                                            Description