UK Mobile Network Providers market report
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Providing the most comprehensive and up-to-date information and analysis of the Mobile Network Providers market, and the behaviours, preferences and habits of the consumer.
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Products covered in this Report
This Report looks at consumers’ use of mobile networks. Mobile networks are defined as networks providing data, voice or SMS (Short Message Service) facilities to a mobile device. Data delivered over Wi-Fi is not included under the ‘data’ category. Primarily, this Report refers to the use of mobile networks through traditional mobile phones or smartphones. However, reference at times is made to tablet devices, as these can connect to mobile networks for data. Network connections can come in two forms – prepaid and post-pay.
The former involves buying credit for a phone in advance. The latter refers to the use of a handset with a monthly contract charge covering the previous month’s usage. Prepaid is better known to consumers as ‘pay-as-you-go’ (PAYG), and is referred to as such throughout the consumer sections of this Report. Similarly, ‘post-pay’ is better known to consumers as ‘contract’, and is referred to as such throughout the consumer sections of this Report.
Market size covers the volume of mobile network connections sold to consumers. This includes data-only tablet device connections, but it excludes M2M (Machine-to-Machine) connections. The ‘Big Four’ is a term used to refer to the four largest networks in the UK, which own the mobile network infrastructure. This group is made up of EE, O2, Three and Vodafone.
Mobile virtual network operators are defined as mobile network providers which do not own their own mobile network infrastructure and therefore rely on one of the Big Four to provide their services.
‘Triple-play’ refers to the supply of TV, broadband and landline services in a single bundle by the same provider. ‘Quad-play’ (quadruple play) refers to the provision of a mobile service as part of a TV, fixed-line and broadband bundle.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Competition from MVNOs has driven down prices, while an increasing tendency to buy smartphones outright has given consumers more flexibility in their contract choice. The importance of data allowances has sustained the market but increased personalisation and the rewarding of long-term customers will be vital as the growth of eSIMs reduces inertia
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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