UK Motorcycles Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Motorcycles market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions as used by the MCIA (Motorcycle Industry Association):
These bikes are similar in style to Trail/Enduro motorcycles but are predominantly designed and capable for on-road use only. Often they will have features similar to machines included in the Touring category, eg fairings, luggage carrying capacity etc.
These machines include ‘cruisers’ and ‘choppers’. They typically feature high handlebars, low seat height and forward footrests. Body panels and fittings contain high polished chrome content.
Machines are built to a basic specification with no fairing (or only a small handlebar fairing) and an upright riding position – sometimes also referred to as Retro or Traditional.
Machines that fit between the Supersport and Touring bikes categories. Typical features include full or partial fairings and practical rider and pillion seating with low to medium ride handlebars. Tend to have medium- to largecapacity engines.
These machines are designed to mimic or directly replicate racing bikes. They normally have full fairings and low handlebars and are sometimes referred to as race replicas.
Have an engine as an integral part of the rear suspension, or the chassis is a step-through type, irrespective of cc or wheel size. Includes all types of transmission.
Bikes generally have large engines and are designed for long-distance riding. Typical features include a more comfortable seating position for rider and pillion, luggage-carrying capability and weather protection, such as fairings with a fixed or adjustable windscreen.
These bikes encompass trial, Enduro and trail bikes with an off-road or crosscountry capability. These motorcycles are predominantly used off-road but do have an on-road use and are therefore included in this Report.
In law, a motorised two-wheeled vehicle with an engine capacity of less than 50cc and a maximum speed capability of 30mph, riders must be aged 16 years or over. Mopeds are available in motorcycle and scooter styles.
In law, a motorised two-wheeled vehicle that is not a moped, riders must be aged 17 years or over.
All types of two-wheeled motor vehicle, including mopeds, motorcycles and scooters.
Expert analysis from a specialist in the field
Written by Neil Mason, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Motorcycles have recently seen growing sales after what had been a period of decline. Yet with volumes set to fall in 2017 and market value being hit by the growing presence of low cost manufacturers, the future for the market remains to some extent uncertain. Opportunities exist yet it is up to the industry to grasp them.
Head of Retail Research
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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