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UK Music Concerts and Festivals market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Music Concerts and Festivals market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

For the purposes of this Report, Mintel has used the following definitions:

The concerts and festivals examined in this Report include live musical performances at concert venues in the UK for which customers pay an entrance price. Festivals are defined as musical events held on consecutive days in which various musical artists perform a live set. It does not include the many festivals organised mainly by local councils that hold a variety of artsbased events usually over the course of a month, or concerts where admission is free. The Report also excludes ballet, opera, musicals and plays, which are covered in Mintel’s Performing Arts – UK, December 2014 Report.

Expert analysis from a specialist in the field

Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Technology is helping to increase spend while at events and cashless payment in the form of wristbands is likely to become fully available. Consumers are seeking out more experiences than material possessions which is benefitting the music festival and concert market. Helen Fricker
Associate Director - Leisure

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Live music market sees healthy growth
              • Figure 1: Music concerts and festivals, forecast market value, 2012-22
            • Companies and brands
              • Live Nation remains leader
                • Figure 2: Leading music concert and festival operators, ranked by most recent turnover, 2015/2016
              • The consumer
                • Music concert visiting is growing slightly
                  • Figure 3: Music concerts visited in the past 12 months, June 2016-17
                • Music festival visiting is up
                  • Figure 4: Music festivals visited in the past 12 months, June 2016-17
                • Awareness of re-sale sites has risen…
                  • Figure 5: Consumer awareness of secondary ticketing sites, June 2016-17
                • …but use is down
                  • Smartphone apps commonly used but Wi-Fi not reliable enough
                    • Figure 6: Consumer behaviour before and after music event, June 2017
                    • Figure 7: Attitudes towards Wi-Fi at music events, June 2017
                  • Prices of tickets on re-sale sites an issue
                    • Figure 8: Ticket purchasing behaviours and experiences, June 2017
                    • Figure 9: Consumer opinion on ticket touts and re-sale sites, June 2017
                  • Pre-event catering a huge opportunity
                    • Figure 10: Consumer behaviour before and after music event, June 2017
                  • Day festivals more appealing than ‘over-nighters’
                    • Figure 11: Preference for overnight stays and number of acts, June 2017
                  • Queues are a deterrent and safety is a concern
                    • Figure 12: Consumer opinions in queues and safety at music events, June 2017
                  • Music events could do more for good causes and increase value for money
                    • Figure 13: Consumer attitudes towards catering, value for money and working with good causes, June 2017
                  • Line-up is key
                    • Figure 14: Consumer attitudes towards established festivals and line-up, June 2017
                  • What we think
                  • Issues and Insights

                    • How can music concerts and festivals utilise technology more?
                      • The facts
                        • The implications
                          • How can music concerts and festivals take advantage of the pre- and post-event periods?
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • Live music market sees healthy growth
                                  • Share of ticket and ancillary spend remains stable
                                    • Concert tickets sales worth over £1 billion
                                      • Festival ticket sales reach nearly £300 million
                                        • UK fans stay on home soil while music tourism grows
                                          • Technology is opening up new avenues
                                            • Increased focus on music
                                            • Market Size and Forecast

                                              • Live music market sees healthy growth
                                                • Figure 15: UK music concerts and festivals market size and forecast, 2012-22
                                                • Figure 16: Music concerts and festivals, forecast market value, 2012-22
                                              • Forecast methodology
                                              • Market Segmentation

                                                • Share of ticket and ancillary spend remains stable
                                                  • Figure 17: UK Music concert and festivals market, by segment, 2011-16
                                                • Concert tickets sales worth over £1 billion
                                                  • Festival ticket sales nearly reach £300 million
                                                      • Figure 18: Major UK music festivals, 2017
                                                  • Market Drivers

                                                    • UK fans stay on home soil while music tourism grows
                                                      • Revenue from live events continues to grow
                                                        • Figure 19: Trends in live and recorded music revenues in the UK, 2011-16
                                                      • Technology is opening up new avenues
                                                        • Increased focus on music
                                                          • Diversification of market
                                                            • Going up-market
                                                            • Companies and Brands – What You Need to Know

                                                              • Live Nation continues to dominate
                                                                • SJM increases share
                                                                  • Pre-ordering goes mainstream
                                                                    • Drug testing
                                                                      • Cashless technology roll-out
                                                                        • VR Technology increasing
                                                                          • Ticket chatbots
                                                                            • Global increase festival portfolio
                                                                            • Market Share

                                                                              • Live Nation continues to dominate
                                                                                • SJM increases share
                                                                                  • Figure 20: Leading music concert and festival operators, ranked by most recent turnover*, 2015/16
                                                                              • Launch Activity and Innovation

                                                                                • Pre-ordering goes mainstream
                                                                                  • Drug testing
                                                                                    • Rise in cashless technology
                                                                                      • VR Technology increasing
                                                                                        • Ticket chatbots
                                                                                          • Benefit drive-thru
                                                                                            • EE’s 4G-connected Smart Tent
                                                                                              • Online royalty tool for overseas gigs
                                                                                                • Warner Music to buy part of Songkick
                                                                                                  • Global increases festival portfolio
                                                                                                  • The Consumer – What You Need to Know

                                                                                                    • Music concert visiting is growing slightly while festival visits are up
                                                                                                      • Half reducing their attendance
                                                                                                        • Awareness of re-sale sites has risen but use is down
                                                                                                          • Smartphone apps commonly used
                                                                                                            • Room to increase use of contactless payment…
                                                                                                              • Pre-event catering a huge opportunity
                                                                                                                • Music events could do more for good causes
                                                                                                                  • Line-up is key
                                                                                                                  • Music Concert Visiting

                                                                                                                    • Music concert visiting is growing slightly
                                                                                                                        • Figure 21: Music concerts visited in the past 12 months, June 2016-17
                                                                                                                    • Music Festival Visiting

                                                                                                                      • Music festival visiting is up
                                                                                                                          • Figure 22: Music festivals visited in the past 12 months, June 2016-17
                                                                                                                      • Future Visiting Intentions

                                                                                                                        • Half reducing their attendance…
                                                                                                                          • Figure 23: Intentions to visit UK festivals and concerts, June 2017
                                                                                                                        • …but a third will remain in the UK due to weakened Pound
                                                                                                                          • Figure 24: Attitude towards exchange rate and UK festivals, June 2017
                                                                                                                      • Awareness and Use of Secondary Ticketing Sites

                                                                                                                        • Awareness of re-sale sites has risen…
                                                                                                                          • Figure 25: Consumer awareness of secondary ticketing sites, June 2016-17
                                                                                                                          • Figure 26: Consumer awareness of secondary ticketing sites, by gender, June 2017
                                                                                                                        • …but usage is down
                                                                                                                            • Figure 27: Use of secondary ticketing sites top buy or sell tickets, June 2016-17
                                                                                                                          • Increase in future use for selling but decline in repeat purchase
                                                                                                                            • Figure 28: Intention to use secondary ticketing site again, June 2016-17
                                                                                                                        • Merchandise

                                                                                                                          • Half have bought merchandise
                                                                                                                              • Figure 29: Merchandise purchased at a music concert or festival in the last 12 months, June 2017
                                                                                                                            • Clothing most appealing merchandise to buy
                                                                                                                              • Figure 30: Consumer interest in purchasing merchandise in the future, June 2017
                                                                                                                          • The Use of Technology at Music Concerts and Festivals

                                                                                                                            • Smartphone apps commonly used…
                                                                                                                              • Figure 31: Use of technology at music events, June 2017
                                                                                                                            • …but Wi-Fi not reliable enough
                                                                                                                              • Figure 32: Attitudes towards Wi-Fi at music events, June 2017
                                                                                                                            • Room to increase use of contactless payment…
                                                                                                                              • Figure 33: Use of technology at music events, June 2017
                                                                                                                              • Figure 34: Attitudes towards cashless payments at music events, June 2017
                                                                                                                          • Purchasing of Music Concert and Festival Tickets

                                                                                                                            • Prices of tickets on re-sale sites an issue
                                                                                                                                • Figure 35: Ticket purchasing behaviours and experiences, June 2017
                                                                                                                                • Figure 36: Consumer opinion on ticket touts and re-sale sites, June 2017
                                                                                                                            • Consumer Behaviour Pre- and Post-Music Concert and Festival

                                                                                                                              • Pre-event catering a huge opportunity
                                                                                                                                  • Figure 37: Consumer behaviour before and after music event, June 2017
                                                                                                                              • Music Concert and Festival Scope

                                                                                                                                • Day festivals more appealing than ‘over-nighters’
                                                                                                                                  • Figure 38: Consumer behaviour in relation to overnight festivals, June 2017
                                                                                                                                  • Figure 39: Preference for overnight stays, June 2017
                                                                                                                                • Number of acts…
                                                                                                                                    • Figure 40: Preference for number of acts at a festival, June 2017
                                                                                                                                • Music Concert and Festival Improvements

                                                                                                                                  • Queues are a deterrent
                                                                                                                                      • Figure 41: Consumer opinions in queues and safety at music events, June 2017
                                                                                                                                    • Music events could do more for good causes
                                                                                                                                      • Value for money could be improved
                                                                                                                                          • Figure 42: Consumer attitudes towards catering, value for money and working with good causes, June 2017
                                                                                                                                      • Drivers of Music Concerts and Festivals Visiting

                                                                                                                                        • Line-up is key
                                                                                                                                            • Figure 43: Consumer attitudes towards established festivals and line-up, June 2017
                                                                                                                                          • Concerts favoured over festivals for specific acts
                                                                                                                                            • Figure 44: Preference for concert versus festival, June 2017
                                                                                                                                        • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                            • Abbreviations
                                                                                                                                              • Consumer research methodology
                                                                                                                                              • Appendix – Market Size and Forecast

                                                                                                                                                  • Figure 45: UK music concerts and festivals, value forecast scenarios, 2017-22
                                                                                                                                                • Forecast methodology