UK National Newspapers market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the National Newspapers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, national newspapers are defined as those newspapers that are circulated throughout the UK (United Kingdom) and their digital operations. In most respects this Report adheres to ABC (Audit Bureau of Circulations) practice when determining which newspapers are national.
The term ‘circulation’ refers to the number of copies of a print newspaper that are sold or delivered to consumers.
The Report uses the ABC classifications of Popular, Mid-market and Quality throughout.
Currently, as monitored by ABC, the three sectors include the following titles:
- Popular: Daily Mirror, Daily Star, Daily Record, The Sun, The Sun on Sunday, Daily Star Sunday, Sunday People, Sunday Mail, Sunday Mirror.
- Mid-market: Daily Mail, Daily Express, The Mail on Sunday, Sunday Express, The Sunday Post.
- Quality: The Daily Telegraph, Financial Times, The Guardian, The Independent, i, The Times, Independent on Sunday, The Observer, The Sunday Telegraph, The Sunday Times, iWeekend.
Mintel classifies the London Evening Standard as a regional, while the Metro titles are also classified as regionals.
Specialist national sports papers such as the Racing Post are excluded.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Changes to Facebook’s News Feed present both problems and opportunities for newspaper publishers. It highlights the need to diversify across platforms to not become reliant on any particularly source for traffic. Some newspapers, however, could gain more prominence on the social network as Facebook takes a more active role in promoting trustworthy sources.
Senior Media Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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