UK Nursery and Baby Equipment market report
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Providing the most comprehensive and up-to-date information and analysis of the Nursery and Baby Equipment market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, Mintel has used the following definitions:
In-home safety equipment – including safety gates, eg stairgates, fireguards, baby monitors and general-purpose household protection goods (plug blocks, fridge locks, etc), which are aimed at babies and toddlers.
Furniture and nursery equipment – including cots, cribs, Moses baskets, bedding, highchairs, booster seats, baby changing units and playpens. Mattresses and furniture accessories are also profiled within this product grouping.
Activity – including bouncers, swings and rocker chairs. Feeding and hygiene equipment – including feeding and hygiene equipment (bottles, sterilisers, soothers etc), changing bags and mats, baths and bath accessories, toilet training equipment (potties, trainer toilet seats etc).
Baby carriages (wheeled goods) and accessories – including prams, pushchairs, buggies, convertibles (eg ‘two-in-ones’ and ‘three-in-ones’), harnesses, papooses, baby carriers and accessories marketed as suitable to be used with a pram or pushchair such as parasols, sun canopies, rain covers, insect nets, foot muffs, liners, bag clips and additional basket. This category also includes car seats sold as part of an integrated transport system.
Car seats and in-car restraints – such as seats, car booster seats and related accessories. With regard to car seats, it includes those seats that cannot be integrated with a travel system.
Hipseat – a seat that provides a firm shelf for the child to sit on and supports their increasingly heavy weight from underneath, thus eliminating the causes of back pain.
Products excluded from this Report
Excluded from this Report are products such as baby clothing, nappies, baby toiletries, baby milk, foods, toys and other consumables, as well as more general household items which are not baby-specific.
What consumers spend on second-hand goods is outside the scope of this Report but is discussed with respect to the impact of their sale on the market for new equipment.
Expert analysis from a specialist in the field
Written by Chana Baram, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The nursery and baby equipment market has benefited from many successful years of growth, but the sector is now entering more challenging times. It is more important than ever, in such a highly fragmented market, for retailers and brands to stand out by continuing to innovate and have a strong online strategy.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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