UK Occasionwear (including partywear & bridalwear) Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Occasionwear (including partywear & bridalwear) market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report looks at purchasing of occasionwear, including:
- fashion accessories
By occasionwear we mean formal clothing to worn for a special occasion and exclude fancy dress costumes or casual clothing, such as holiday clothing or Christmas jumpers.
What you need to know
The occasionwear market remains robust with an ongoing appetite for new fashion items when attending a special occasion amongst UK consumers. However, the strength of the category has resulted in an increasing number of retailers expanding their offer as they vie for consumer spending, which is in turn creating a more competitive and challenging retail environment.
Sales of occasionwear are seasonal, with particularly strong uplifts in demand during the summer and winter months, with consumer research showing that weddings and Christmas parties are amongst the most popular reasons to buy occasionwear.
Spend is driven by young and affluent consumers, with these shoppers not only tending to buy new fashion for a greater variety of occasions, but also tending to buy a wider range of different products when occasionwear shopping. Meanwhile, the market also continues to be driven by women, with fashion trends persuading women to buy occasionwear more frequently.
Going forward, key trends that look set to shape the market include the shift towards online retailing, a focus on experiential retailing, both in-store and online, and rising demand for personalisation.
Expert analysis from a specialist in the field
Written by Samantha Dover , a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Although the occasionwear market continues to be highly seasonal, with significant peaks in the summer and winter months, consumers show a willingness to buy new fashion for a variety of different occasions which is helping to buoy demand throughout the year. As retailers look to capitalise on the strength of the category, competition in the market is rising and experience is going to become a differentiator in a crowded market as consumers show an appetite for more guidance when shopping for occasionwear.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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