UK Online Dating Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Dating market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The report covers the online dating industry, including websites and apps. However, it does not focus on ‘adult’ sites (such as adultfriendfinder.com), which promote themselves as helping people meet for sex and often have explicit sexual imagery.
What you need to know
Online dating is a firmly established method of meeting dates and partners, with little stigma now surrounding the practice. Some 27% of people have used an online dating service, rising to 47% among 18-34 year olds. Some 13% of adults have also paid to use a dating website/app. Some are still resistant to use online dating though when looking for a partner, due mainly to an ongoing preference for meeting someone in person.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Media sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Many apps are moving away from the gamified swiping feature that drove Tinder’s popularity and helped bring online dating into the mainstream. Instead, focus is returning to helping make meaningful personality-based connections, with the aid of increasingly sophisticated artificial intelligence
Senior Media Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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