UK Online Gaming and Betting market report
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Providing the most comprehensive and up-to-date information and analysis of the Online Gaming and Betting market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the market for online gaming and betting in the UK, whether conducted via a PC (personal computer) or laptop computer, through mobile devices such as smartphones and tablets or using games consoles and smart or interactive TV. Market size data in this report refers specifically to revenues from sportsbook, slots, casino, bingo, football pools and poker. However, in the context of the consumer research carried out for this report, other activities including lottery draws, non-sports betting and virtual sports may also be discussed.
What you need to know
Consumer spending on betting and gaming online is expected to have reached around £5.5 billion in 2018, thanks primarily to the positive impact of the summer’s FIFA World Cup on football betting and the continuing growth of interest in slots. Technology developments and shifts in consumer spending habits from retail to remote channels more widely are the key positive influences expected to drive market growth over the short and medium term. However, a static player base and possible peak in smartphone penetration mean operators may need to strengthen their focus on attracting new customers into the market to maximise the opportunity ahead.
Expert analysis from a specialist in the field
Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Technology trends and the migration of gamblers from retail to remote channels are driving online gaming and betting growth, but a static player base and possible peak in smartphone penetration are increasing its reliance on the same people spending more money, more often.
Senior Leisure Analyst
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