UK Online Retailing market report
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Providing the most comprehensive and up-to-date information and analysis of the Online Retailing - UK market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report is designed to give an overview of the UK online retail market. We look at all online sales, both from store-based retailers and those that only trade online. We include an overview of the market, including forecasts for the way the market will develop, in-depth consumer analysis using our own data, and a look at the key players in the market through company profiles.
For our consumer research this year we asked questions on the following topics:
- Who is shopping online and who has increased, or decreased, their use of the channel?
- Which devices are they making purchases on?
- What are their opinions on voice-led shopping?
- How did they choose to receive purchases online?
- Which retailers they shopped with, and whether these were online-only or store-based retailers?
- What are their attitudes towards the impact online is having on the high street?
- Who is a member of Amazon Prime and who owns Amazonproduced products?
- What is important for a retailer to offer when customers are looking to shop online?
- What are their attitudes towards their data and shopping online?
What you need to know
Online retail sales grew by 15.8% in 2017 to reach £59.7 billion and account for 16.3% of all retail sales in the UK. Whilst in pure growth terms this represents a slowing of the exceptional 21.1% growth seen in 2016, growth in the share that online takes of all retail sales is actually accelerating, with 1.6 percentage points added in 2017. It is hard to see anything other than strong growth for the channel in the next five years, with sales forecast to continue to grow in double-digits through to 2023.
With nine in 10 (92%) consumers shopping online, much of the growth within the sector is coming from existing users doing more of their shopping online. This is particularly true of younger consumers (aged 16-34) who were most likely to say they had done more online shopping in the past year. This increasing use of online by this age group is driving growth in smartphone shopping. Overall, 38% of consumers had purchased items via their phone in the past year, but this grows to 64% of 16-34s.
Amazon is the dominant player in the online market, accounting for just under a quarter (23%) of all retail sales in 2017. Onlineonly retailers, such as Amazon, now account for a slim majority (52%) of all online sales in the UK and the effects of this are certainly been felt on the high street. Consumers are not unaware of this, with 73% thinking that growth in online is responsible for physical stores closing whilst 37% think online-only retailers have unfair advantages over those with stores. However ultimately the market continues to grow, with online a channel perfectly suited to modern life, one that promotes convenience over all else. Indeed 68% think that online shopping is simply more convenient than visiting stores.
Expert analysis from a specialist in the field
Written by Nick Carroll, a leading analyst in the Retail sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The growth in online retailing, at present, continues unabated. It is still a relatively young channel, accounting for a sixth of all retail sales in the UK, with much room to grow particularly in some categories, notable grocery. Awareness of its growth and the impact this is having on the high street equally continues to grow, but it is fundamentally a channel that is well suited to modern life, one that trades on convenience above all else.
Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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