UK Online Travel Aggregators Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Online Travel Aggregators market, and the behaviours, preferences and habits of the consumer.
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Products covered in this Report
This Report looks at consumers’ use of online travel aggregators. The term “travel comparison websites/apps” is also used to refer to online travel aggregators throughout this Report.
Online travel aggregators are defined as meta-search engines that compare prices for travel services from several different providers and platforms, and help consumers find the best deal. Online travel aggregators allow consumers to compare prices for flights and/or accommodation. In some instances, online travel aggregators can also offer comparison of additional services, such as car hire. However, price comparison websites that specialise in these additional services and do not compare flight and/or accommodation are excluded from Mintel’s definition.
In this Report, the abbreviation OTA is used to denote online travel aggregators, although it may be used in other Mintel Reports to denote online travel agents.
Some of these platforms allow consumers to book directly on their website, while some other online travel aggregators redirect users to the provider’s website (eg airline website). Both types of comparison platforms fall within Mintel’s definition of online travel aggregators.
Expert analysis from a specialist in the field
Written by Andrew Moss, a leading analyst in the Technology Analyst sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Online travel aggregators have maintained their dominant position in the travel industry, though they are struggling to promote brand loyalty in a market where consumers are willing to shop around to find the best deals. These sites are therefore pushing to improve organic site visits and the customer-brand relationship by taking on more of a travel agent role – selling packages and additional extras to make holiday planning as streamlined as possible.
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