UK Oral Care market report
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Providing the most comprehensive and up-to-date information and analysis of the Oral Care market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report covers the UK consumer market for oral hygiene products, including products in the following categories:
- Toothbrushes – standard manual, electric (rechargeable), battery-powered (non-rechargeable), replacement toothbrush heads, travel brushes and combined toothbrush/tongue scrapers
- Toothpaste – including pastes, gels, polish and powder formats Mouthwash/rinse – primarily for the maintenance of dental and oral hygiene, includes medicated and non-medicated
- Denture products – cleaners and fixatives and cleaners for orthodontic appliances
- Dental accessories/ancillaries – includes cosmetic whitening products, eg gels, fresh breath dental chewing gum (eg Colgate Whitening Dental Gum) with product licences for the treatment and maintenance of oral hygiene, tongue scrapers, fresh breath strips and other breath fresheners, dental floss/tape, interdental sticks and brushes, disclosing tablets.
Products used solely by the dental profession or products available only on prescription.
General-purpose antiseptic liquids, treatments for sore throats and products for the treatment of oral lesions, sores and mouth ulcers, such as gums, pastilles and teething gels are not included in the market size data, but are discussed within the scope of the Report.
What you need to know
Having peaked in 2016 at £1.08 billion, the size of the oral care market has shifted into decline; value sales stood at £1.07 billion in 2017, but are estimated to fall by 1% to £1.06 billion in 2018 as consumers continue to take advantage of discounting and promotions on branded goods, as well as trade down to own-label versions.
This may be a mature category, but consumers still illustrate uncertainty when it comes to use of core oral care products for themselves, or even for their children. This could be detrimental for long-term dental care, placing increased pressure on health services in coming years. However, brands are well placed to turn this around by offering more standardised help and guidance in the category, which could bring value growth back.
Expert analysis from a specialist in the field
Written by Hera Crossan, a leading analyst in the Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
In a sector where growth has ground to a halt, and is expected to remain flat for some time, oral care brands need to engage consumers more with their dental health and reduce reliance on special offers if they are to see value return. More standardised help and guidance in the category could encourage adults to meet daily recommendations around oral care, whilst initiatives to help parents care for their children’s dental health could instil healthy habits from a young age and foster brand loyalty.
Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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