UK Package vs Independent Holidays market report
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Providing the most comprehensive and up-to-date information and analysis of the Package vs Independent Holdiays market, and the behaviours, preferences and habits of the consumer.
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Covered in this Report
This Report examines the habits and attitudes of British adults towards package and independent holidays. A holiday must constitute at least one overnight stay. The business travel market is not reviewed in this Report. Market size and forecasts refer specifically to the overseas holiday market. Mintel’s consumer research also includes data on the domestic holiday market but the main focus of this Report is holidays abroad.
For the purposes of this Report, Mintel defines a package holiday in conjunction with the International Passenger Survey (IPS) as an ‘advertised inclusive tour or package holiday’. A package holiday is considered to be a holiday in which a return fare and accommodation are purchased from one provider for a single price. Other elements, such as meals or excursions, are not essential to the definition of an inclusive tour.
This Report defines two types of package holiday, pure package and dynamic package.
- Pure package: Travel and accommodation booked together at the same time with only one total price shown (ie no breakdown costs shown).
- Dynamic package: Travel and accommodation booked together but separate prices shown for each, or travel and accommodation booked separately but from the same retailer and within 24 hours.
An independent holiday is one in which the traveller organises and books transport and accommodation from separate sources (eg a flight or channel ferry crossing and a hotel or caravan site).
For standard travel and tourism definitions, see Appendix - Data Sources, Abbreviations and Supporting Information.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Mintel’s research shows that those who book ‘pure packages’ are the most likely travellers to record high customer satisfaction levels. Convenience and the removal of travel stress are key selling-points for package brands.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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