Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pasta, Rice and Noodles market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Anita Winther, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Convenience and value for money remain key strengths for the category and should support the market if inflation remains high and consumer incomes are squeezed. Meanwhile, encouraging new dish and cuisine pairings for pasta, rice and noodles remains key to establish new usage occasions and drive volume growth.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK retail market for pasta, rice and
noodles. Mintel’s definition covers products sold through the
grocery retail channel and direct to consumers and includes:
- Pasta: dry, chilled, frozen, canned and pouched formats
- Rice: dry, ready-to-heat (chilled and ambient) and frozen formats
- Noodles: dry, ready-to-cook wet ambient, chilled and frozen formats
- Instant hot snacks: instant dry noodle, pasta and rice snacks, instant ambient microwaveable pasta and rice snacks.
Excluded from this Report:
- Pasta-, rice- and noodle-based ready meals (frozen and
chilled), pasta salads, baby rice. Pasta sauces are also
excluded. These are covered in Mintel’s Cooking Sauces and
Pasta Sauces – UK, December 2017 Reports.
Sales via catering or foodservice establishments are excluded,
although references and comparisons to these sectors may be
made where relevant.