Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pet Food market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alyson Parkes, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The desire to pamper pets has underpinned the continuous value sales growth in the market, with NPD often reflecting trends in the human food market. This bodes well for emerging pet food types such as high protein and plant-based. However, proving their worth, particularly in terms of their health credentials, looks to be needed.Alyson Parkes
Food & Drink Analyst
Products covered in this Report
The market size in this Report comprises UK retail sales of pet
food for cats and dogs through all retail channels, including direct
to consumers. Food is categorised as dry, wet, snacks and treats.
Cat drinks are also included.
Excluded are healthcare and accessories such as items for
home grooming, collars, leashes, toys, chews, bedding, feeding
equipment and litter, and over-the-counter flea/tick treatments
and prescription medicines. Pets themselves as well as services
for pets, such as boarding, grooming, training and veterinary
services, and pet insurance are also excluded from the market
size and from this Report.
What you need to know
Estimated at £2.7 billion in 2018, total value sales of cat and dog
food grew by 13.2% over 2013-18. The ongoing premiumisation
of pet food has pushed up average prices above inflation, which
is expected to continue to prop up value sales going forward. With
little growth expected in the UK’s pet population, volume sales
are predicted to grow by a modest 2% over the next five years to
The humanisation of pet food continues to be a core driver behind
NPD (New Product Development), particularly in the snacks and
treats segment, however, these products have been identified
as one of the culprits in the high obesity rates among UK cats
and dogs. This could pose a problem to the segment if owners
are encouraged to cut back to support weight management.
Meanwhile, the overarching humanisation trend should support
the interest in emerging types of pet food such as high-protein,
grain-free and plant-based.