UK Pizza and Italian Restaurants market report
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Providing the most comprehensive and up-to-date information and analysis of the Pizza and Italian Restaurants market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers those foodservice establishments where pizza is the primary sales item. Within the scope of the report, takeaway/delivery and dine-in restaurants are considered. They are largely based on the European and North American pizza and Italian restaurant models, typified by Domino’s Pizza for the takeaway/delivery market, Pizza Hut for the pizza restaurants market and PizzaExpress for the Italian restaurants market.
Pizza and Italian restaurants also tend to offer other food types to pizza, such as pasta, meat and vegetarian options. The way the market has been changing means that although the core restaurant models define these segments, more and more pizza and Italian restaurants now offer both dine-in and takeaway/home delivery options.
Key points included
- Focus on customer experiences
- Tap into wider menu trends
- Collaborate to expand reach
What you need to know
Consumers’ desire to cook pizza/Italian food at home as well as the rise of “more adventurous cuisines” is forcing operators to innovate with menu choices and retail formats in order to maintain demand. Meanwhile, the frugal mentality continues to be deeply ingrained, pressurising operators to strengthen their value-formoney positioning or risk losing out to other sectors such as supermarkets. Some Italian restaurants are even ‘buddying up’ with supermarkets by launching branded in-store food counters to appeal to a more cost-conscious audience.
Hectic lifestyles continue to underpin demand for quick and healthy convenience, which should support the takeaway sector and create strong competition for dine-in sales. As more dine-in venues start to roll out home delivery functions, this will increase the pressure on establishments without a takeaway offering.
Expert analysis from a specialist in the field
Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers’ desire to cook pizza or Italian food at home as well as the rise of "more adventurous cuisines" is forcing operators to innovate with menu choices and retail formats in order to maintain demand. While the spate of emerging pizza or Italian fads looks to have potential to retain the interest of its core consumer groups, operators must ensure they still cater for those wanting familiar classics.
Senior Foodservice Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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