UK Pizza and Italian Restaurants market report
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Providing the most comprehensive and up-to-date information and analysis of the Pizza and Italian Restaurants market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
This Report covers those foodservice establishments where pizza is the primary sales item. Within the scope of the Report, takeaway/delivery and dine-in restaurants are considered. They are largely based on the European and North American pizza and Italian restaurant models, typified by Domino’s Pizza for the takeaway/delivery market, Pizza Hut for the pizza restaurants market and PizzaExpress for the Italian restaurants market.
Pizza and Italian restaurants also tend to offer other food types to pizza, such as pasta, meat and vegetarian options. The way the market has been changing means that although the core restaurant models define these segments, more and more pizza and Italian restaurants now offer both dine-in and takeaway/home delivery options.
The consumer research explores pizza and Italian restaurants dining-in and takeaway habits in terms of usage and frequency of visit, attitudes and behaviours towards marketing initiatives, menu features and technologies. It also examines selected initiatives by foodservice operators, such as product, venue development and marketing activities.
The market size comprises turnover from pizza and Italian chains (dine-in restaurant and takeaway/home delivery) as well as independents. It does not include sales from fine dining/formal Italian restaurants, pubs/bars or the retail/takeaway sales of pizza and Italian foods from bakeries and supermarkets, although these are mentioned in the consumer research for comparative purposes.
This Report is primarily based on Mintel’s exclusive primary research of consumer behaviours and attitudes conducted online in September 2017 featuring a national representative sample of 2,000 internet users aged 16+.
Expert analysis from a specialist in the field
Written by Trish Caddy, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Younger Millennials and parents are the core consumers. As a group, parents are not as brand-loyal, prompting brands to work harder to focus on features that are important to them, whereas younger Millennials are more inclined to participate in marketing activities, prompting brands to create lasting relationships with them.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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