Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the UK Pizza market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Richard Caines, leading analyst in Food & Drink, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Currently, the main focus in the chilled pizza market is on increasing the range of premium options, while frozen pizza brands are trying to more closely replicate the takeaway experience. Other ways to increase the frequency of eating pizza include catering more for lunch and snacking occasions, and expanding beyond the traditional Italian-originating approach to the dish. A greater variety of bases, sauces and toppings, including those influenced by world cuisines, all offer scope for NPD.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report:
This report examines the UK retail market for pizza. Mintel’s
definition includes frozen and chilled products sold through the
grocery retail channel for consumption in the home, focusing
- main meal and individually-sized pizzas
- pizza slices
- French bread pizza
- mini pizzas and novelty products
It excludes pizza purchased and eaten in restaurants, and
takeaway/home-delivery pizzas, however references and
comparisons to these sectors will be made where relevant.