UK Premium Brands market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Premium Brands market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
Few brands are in a position where they are able to rely on reputation alone to build a premium brand image. Those that are tend to be high-fashion, car or technology brands, with sizable price tags compared to the average brand in their sector acting as a marker of luxury or added value. For other brands, active experience is far more crucial.
Mintel’s brand research suggests a link between the perception of innovation and being considered as a brand worth paying more for. Innovating could therefore be a means to add value above and beyond that of competitors, driving purchase decisions and consumer spend not only in the short-term, but also into the future.
Products covered in this Report
Since the beginning of 2015, Mintel has conducted brand research on over 800 brands. As well as consumers’ attitudes towards brands, we investigate how many people have used those brands, how good their experience of the brand has been and whether they would recommend that brand.
Research is run at a brand level, rather than based on a particular product. So rather than asking specifically about people’s perception of Barclays’ current accounts or of Tesco’s ready meals, for example, we ask about their overall perception of the Barclays and Tesco brands.
Data in this Report is drawn from fieldwork conducted between January 2015 and August 2017. Many brands have been covered on multiple occasions and, unless otherwise stated, Mintel’s data refers to the most recent wave of research in which a given brand featured. Please refer to the Report Appendix for details of the Reports from which the brand data has been taken.
For the purposes of this Report, Mintel has collated and compared consumer data in regard to trust in major brands operating in the UK across the following sectors:
- Beauty & Personal Care
- Financial services
- Household Care
Expert analysis from a specialist in the field
Written by Richard Hopping, a leading analyst in the Consumer Goods sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Brands considered innovative tend to generate a stronger reputation for being worth paying more for among consumers, suggesting that being noted for innovation can help to add value not only to individual products, but also to the brand as whole. Investing in research and development can be a valuable tool in trying to create differentiation and increased consumer spend, not just for the present, but also for the future too.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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