Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Prepared Meals Review market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Boosting the nutritional benefits of prepared meals can tap into the current high interest in “positive nutrition” foods while helping to overturn the typically unhealthy image of these products. Within this, vegetables, superfoods, whole grains and ancient grains can play an increasingly important role, as well as foodie health trend such as spiralising and “faux carbs”.
Associate Director - Food & Drink
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this report
For the purposes of this Report, Mintel defines prepared meals
as meals where all the preparation has been done by the
manufacturer and the meal just requires heating or cooking
by conventional or microwave oven, crock pot, wok, etc. This
Chilled, frozen and shelf-stable ready meals, including
complete and part meals, and meal centres. This includes
complete meals such as spaghetti Bolognese and curry with rice.
It also includes part meals/meal centres (including burgers in a
bap/bun) to which the consumer may, but need not, add items
such as vegetables, pasta or rice, such as single ethnic dishes
like chicken tikka.
Ready-to-cook foods are chilled foods specifically positioned
as needing no further preparation on the part of the consumer
other than opening the packet and cooking the product according
to the on-pack instructions. The major grocers have developed
their own specific sub-branded ranges of such foods, such as
the Sainsbury’s Just Cook range. It should be noted that some
sectors of the trade use the terms ‘part prepared’ or ‘partially
prepared foods’ – both terms are deemed to refer to ready-tocook
foods as defined for the purpose of this report.
‘Pies’ that have no pastry content (for example, shepherd’s pie)
and, therefore, do not conform to Mintel’s definition of a pie, are
included as ready meals in this report.
Pies and pasties with pastry sold through retail channels.
Mintel’s definition of a pie and pasty is a product that comprises
pastry with a filling, be that meat or vegetable. This includes (but
is not limited to) pork pies, sausage rolls, pasties, slices, chicken
pies, quiche etc. Pies can be sold hot ready to eat, cold ready
to eat, chilled ready to cook/heat or frozen ready to cook/heat or
canned. Products that are bought as snacks from outlets such as
supermarkets, bakers and convenience stores and consumed on
the go are included. Products sold through foodservice outlets (eg
pubs, cafés) are excluded.
Soup includes wet ambient soup (for example, canned) either in
a ready-to-heat or condensed format. It also includes wet chilled
soup and dried soup such as packet or instant cup soups.
Pizza includes both frozen and chilled products sold through
the grocery retail channel. The report covers main meal and
individually sized pizzas, slices, French bread pizza and
mini pizzas. Pizzas sold through foodservice outlets such as
restaurants and takeaways are excluded.