UK Private Label Food Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Private Label Food Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
- Manufacturer brands – products which are available in grocery stores and can be brand leaders or secondary brands. Examples include Heinz, Kellogg’s, and Mars.
- Private label – brands which are controlled and managed by retailers, carrying either the retailer’s name or an exclusively created name. This group includes tertiary/venture brands which are exclusively made for a retailer such as Tesco’s Creamfields and HW Nevill’s brands.
- Own-label – products which carry the retailer’s name, with sub-brands segmented according to considerations such as health and price. Examples include Waitrose’s LOVE life range and Asda Chosen by You.
- Premium own-label – products positioned towards the higher end of the price spectrum and looking to compete with brands in terms of quality. Examples include The Cooperative’s Truly Irresistible, Sainsbury’s Taste the Difference, and Morrisons The Best ranges.
- Standard own-label – products positioned as retailers’ core range with a mid-tier price (typically undercutting brands by around 20%), generally covering the majority of product markets. Examples include Sainsbury’s and Tesco.
- Value/economy own-label – products positioned at the lower end of the price spectrum, serving as the opening price point in each category. Examples include Sainsbury’s Basics and Waitrose essentials.
What you need to know
Brands still have a prominent and influential role across the food and non-alcoholic drink market; from the small disruptor brands, which are causing a stir in retail, to the iconic and powerful brand giants. Across the board, however, brands are currently facing significant headwinds. Challenges include shoppers’ cautious spending habits, supermarkets’ range rationalisations, the shift away from price promotions, and the meteoric rise of the discounters. Propelled by all of this is that private label is gaining share in the vast majority of sectors within this category.
However, it is by no means all doom and gloom for brands. They are still bought by the majority of food shoppers in a typical month, and there are numerous examples of brands posting stellar performances across the food and drink industry. Consumers’ preference for the taste of branded products, perceptions of superior quality, and offering of exciting flavours will remain key to driving brand loyalty. The more innovative image brands have than own-label is an important advantage, particularly in driving engagement with the younger generation.
Meanwhile, given the emphasis shoppers place on own-label, creating differentiated and compelling ranges will be key to retailers’ overall performance in an intensely competitive landscape. Encouragingly, there is a range of different concepts that consumers would like to see more of from own-label, opening up opportunities for exploration.
Expert analysis from a specialist in the field
Written by Emma Clifford, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite facing undeniable – and significant – headwinds, it is by no means all doom and gloom for brands. Nurturing perceptions of offering the ultimate in enjoyment, a unique taste, superior quality, and exciting flavours will be key to promoting brand loyalty. That brands are still seen to have the edge in innovativeness is a big advantage, particularly in terms of engaging with the younger generation.
Associate Director - Food & Drink
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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