Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Processed Poultry and Red Meat Main Meal Components market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report examines the UK retail market for processed
poultry and red meat meal components. Throughout this report
‘processed meat’ is used as an term referring to red meat and poultry products.
In this report processed poultry/red meat meal components are
defined as chilled and frozen poultry and red meat which has
been altered from its original carcass form and taken
a stage further than cutting into portions or adding a marinade
or sauce, and which are typically eaten as part of a main meal. It
- Bacon, sausages and burgers
- Breaded, battered or formed products.
Poultry includes chicken, turkey, duck and goose. Red meat
includes beef, pork and lamb (incl mutton).
Excluded: Unprocessed poultry and red meat, offal products such as liver, as well as red meat and
poultry which has been marinated. Meat snacks,cornish pasties,sausage rolls,canned meats and cooked sliced meats. Also sales via catering or foodservice establishments are excluded.
What you need to know
Estimated at £4.2 billion in 2018, the UK processed poultry/ red
meat meal components market grew by 5.9% over 2013-18, due
mainly to inflation. Inflation is expected to be the primary driver
behind the projected 13% growth in value sales over 2018-23,
with negligible underlying volume sales.
That nine in 10 (89%) UK adults eat processed meat as part
of a main meal demonstrates the enduring mainstream appeal
of these convenient and affordable meal components. Bacon
and sausages cooked from raw are the most used
types, their transparency and relative versatility undoubtedly
Though overall uptake is high, media coverage questioning the
health and green credentials of processed meat has not gone
unnoticed by consumers. Health and environmental concerns are
both widely cited as reasons for cutting back on processed meat.
However, a ‘less but better’ mindset among consumers offers
scope for value growth even as the above trends put pressure on
Products with guarantees of no unnecessary antibiotics and
environmentally friendly packaging attract significant consumer
interest. The latter’s particular appeal to eco-conscious
consumers suggests this as a means for companies to address
Expert analysis from a specialist in the field
Written by Alice Baker, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Health and environmental concerns have prompted many people to cut back on processed meat. However, premium products can tap into the widespread ‘less but better’ mindset to support value growth. Meanwhile eco-friendly packaging and carbon offset guarantees are promising means for companies to demonstrate their environmental commitments.Alice Baker
Food & Drink Analyst