UK Purchasing Journey for Fashion Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Purchasing Journey for Fashion market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report investigates the process of researching and buying fashion products in the UK, with a focus on the consumer journey to the purchase, both online and offline. It examines the channels that UK consumers prefer to use at each stage of the fashion purchasing process, including how different channels are linked.
For the purpose of this report and unless otherwise indicated, Mintel defines fashion as the following three categories – clothing (including womenswear, menswear, childrenswear and underwear), footwear and accessories.
The market size for this report includes all consumer spending on men’s, women’s and children’s clothing, footwear and accessories (including underwear but excluding jewellery and watches) through all retail outlets. To give full context into how consumers are shopping for fashion we provide a total and online market size.
Expert analysis from a specialist in the field
Written by Samantha Dover, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The way people shop for fashion is changing and the distinction between online and offline is increasingly superficial as both channels are intrinsically linked, influencing one another. Online does continue to capture a greater share of the market year-on-year, but the argument remains that many online sales would not be possible without the presence of physical stores. Store-based retailers need to find new ways to harness the power of their high-street presence
Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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