UK Regional Newspapers market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Regional Newspapers market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this Report
For the purposes of this Report, regional newspapers are defined as non-national mornings, evenings, weeklies and Sundays, whether paid for or distributed free.
A loose distinction is made between local and regional newspapers:
Regional newspapers are normally published daily (for instance, the morning Eastern Daily Press or the Manchester Evening News) and cover a specific region/urban centre.
Local newspapers are usually published weekly or, occasionally, bi-weekly and their coverage is more geographically restricted, but the distinction is not a formal one.
- The term ‘the regional press’ is usually used to cover all non-national newspapers (including regionals and locals, as defined above).
- The terms ‘circulation’ and ‘distribution’ refer to the number of copies of a newspaper that are sold or otherwise delivered to consumers.
- ‘Readership’ refers to the number of consumers who read a newspaper, which will be higher with the addition of passon readers.
- ‘Unique browsers’ refers to the number of individuals who visit a particular website in a given period.
What you need to know
The situation has not improved for local and regional newspapers. Print circulation was down by 7.7% in 2017 to 1.5 billion and is expected to fall by a further 8.1% in 2018 to 1.4 billion, the paywall model has not provided the answer and GDPR regulations are presenting yet another threat to digital advertising revenue. As a result, more newspapers are closing and journalists are being let go. We are also seeing greater consolidation within the industry, with Newsquest purchasing family-run NWN Media and the CN Group, which was struggling to survive without the economies of scale of larger organisations.
However, consumers still value regional newspapers, with 67% of people feeling they are important for keeping the public informed. Given the seriousness of the current situation and the controversy over fake news in recent years, the government has launched the Cairncross Review which will be published in 2019. The review is looking at ways the government can take a more active role in supporting the industry, whether through subsidies or market regulation.
Expert analysis from a specialist in the field
Written by Rebecca McGrath, a leading analyst in the Research Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Mintel’s research highlights a strong desire for regional/local newspapers to play a more proactive journalistic role; conducting more investigative research and launching campaigns on local issues. New resources are opening up to aid such regional journalism, while greater inclusion of investigative reporting could help further open the door for paywalls
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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