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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Regional Newspapers market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

For the purposes of this report, regional newspapers are defined as non-national mornings, evenings, weeklies and Sundays, whether paid for or distributed free. A loose distinction is made between local and regional newspapers.

Regionals are normally published daily (for instance, the morning Eastern Daily Press or the Manchester Evening News) and cover a specific region/urban centre.

Locals are usually published weekly or, occasionally, bi-weekly and their coverage is more geographically restricted, but the distinction is not a formal one.

Throughout the Report the term regional newspapers is often used to cover all non-national newspapers (including regionals and locals, as defined above).

The terms ‘circulation’ and ‘distribution’ refer to the number of copies of a newspaper that are sold or otherwise delivered to consumers. ‘Readership’ refers to the number of consumers who read a newspaper, which will be higher with the addition of passon readers. ‘Unique browsers’ refers to the number of individuals who visit a particular website in a given period.

Expert analysis from a specialist in the field

Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

While consumer resistance to online paywalls means regional newspapers continue to struggle to monetise rapidly growing digital audiences, distinctive print and specialist online products could have potential to open readers’ wallets David Walmsley
Senior Leisure Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Print circulations continue to decline
              • Figure 1: Forecast of regional newspaper annual print circulations, 2014-24
            • Online audiences on rapid rise
              • Figure 2: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
            • Journalism review signposts sustainable future
              • Pressure on print sees more papers close...
                • ...but new titles keep on coming
                  • The consumer
                    • Local papers still reaching mass audiences
                      • Figure 3: Frequency of reading regional newspapers, April 2019
                    • Names and faces keep readers coming
                      • Figure 4: Regional newspaper content considered most worth paying for online, April 2019
                    • Kind hearts but no coronets
                      • Figure 5: Sentiment towards local and regional newspapers, April 2019
                    • Readers prefer to ‘pay’ with their data
                      • Figure 6: Registration with regional newspapers online, April 2019
                    • What we think
                    • Issues and Insights

                      • Unbundled content: breaking up or breaking out?
                        • The facts
                          • The implications
                            • Readers as editors
                              • The facts
                                • The implications
                                • The Market – What You Need to Know

                                  • Print circulation continues downward spiral
                                    • Digital reach sustains double-digit growth
                                      • Cairncross Review offers new vision for the future
                                        • Social and search remain key rivals for eyeballs
                                        • Market Size and Forecast

                                          • No end in sight for print circulation decline
                                            • Figure 7: Forecast of regional newspaper annual print circulations, 2014-24
                                          • Online reach remains on rapid rise
                                            • Figure 8: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
                                          • Forecasts
                                            • Figure 9: Forecast of regional newspaper annual print circulations, 2014-24
                                            • Figure 10: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2014-24
                                          • Forecast methodology
                                          • Market Drivers

                                            • Search for new business models continues
                                                • Figure 11: Newspaper subscriptions, December 2018
                                              • Nine-point plan for a sustainable future of news
                                                • Pivot to privacy presents new social media challenge
                                                    • Figure 12: Platforms used most often to follow local news, 2018
                                                  • Digital devices moving all demographics online
                                                      • Figure 13: Devices used to read online newspapers, December 2018
                                                  • Companies and Brands – What You Need to Know

                                                    • Pressure on print forces more closures
                                                      • Free weeklies in most rapid decline
                                                        • New titles continue to launch
                                                          • AI technologies free up reporting resources
                                                          • Market Share

                                                            • Closures and consolidation remain on the cards
                                                              • Free market leaders take edge off dailies’ decline
                                                                • Figure 14: Average print circulation of leading daily regional newspapers, 2017 and 2018
                                                              • Weeklies sector targeted by year’s biggest launch
                                                                • Figure 15: Average print circulation of leading paid-for weekly regional newspapers, 2017 and 2018
                                                                • Figure 16: Average print circulation of leading free weekly regional newspapers, 2017 and 2018
                                                            • Launch Activity and Innovation

                                                              • New titles great and small
                                                                • AI enables more legwork and brain power
                                                                  • Twitter campaign looks to mobilise public affection
                                                                    • Big beasts start giving back
                                                                      • Can membership foster a new sense of community?
                                                                      • The Consumer – What You Need to Know

                                                                        • Regional press still reaching mass audiences
                                                                          • Names and faces keep selling for locals
                                                                            • Kind hearts but no coronets
                                                                              • Readers prefer to ‘pay’ with their data
                                                                              • Reading Habits

                                                                                • Dailies in need of more everyday interest
                                                                                    • Figure 17: Frequency of reading daily regional newspapers, May 2018 and April 2019
                                                                                  • Weeklies fit neatly into readers’ routines
                                                                                    • Figure 18: Frequency of reading weekly regional newspapers, May 2018 and April 2019
                                                                                  • Over-65s still prepared to pay
                                                                                      • Figure 19: Types of regional newspapers read, May 2018 and April 2019
                                                                                  • Newspaper Content

                                                                                    • Sport top of the paid-for table
                                                                                        • Figure 20: Regional newspaper content considered most worth paying for online, April 2019
                                                                                      • Sport faces most competitive playing field
                                                                                        • Figure 21: Interest in regional newspaper sports coverage, April 2019
                                                                                      • Human interest takes in the good, the bad and the ugly truth
                                                                                          • Figure 22: Interest in regional newspaper stories about local people, April 2019
                                                                                      • Valuing Regional Newspapers

                                                                                        • Britons open their hearts, if not their wallets
                                                                                            • Figure 23: Sentiment towards local and regional newspapers, April 2019
                                                                                          • Subscribers keen to make the headlines
                                                                                            • Figure 24: Non-content incentives to subscribing or registering with a local or regional newspaper online, April 2019
                                                                                        • Future Funding

                                                                                          • Readers ready to register
                                                                                            • Figure 25: Registration with regional newspapers online, April 2019
                                                                                          • Paywalls raise risk of social divide
                                                                                              • Figure 26: Willingness to pay for digital access to regional newspapers, April 2019
                                                                                            • Donations’ full potential still to be explored
                                                                                                • Figure 27: Financial donations in support of regional newspapers, April 2019
                                                                                              • Subscription buffet a better option than paying à la carte
                                                                                                  • Figure 28: Preferred payment models for digital access to regional newspapers, April 2019
                                                                                              • Appendix – Data Sources, Abbreviation and Supporting Information

                                                                                                • Data sources
                                                                                                  • Abbreviations
                                                                                                    • Consumer research methodology
                                                                                                    • Appendix – Market Size and Forecast

                                                                                                      • Fan chart forecast
                                                                                                          • Figure 29: Forecast of regional newspaper annual print circulations, 2019-24
                                                                                                          • Figure 30: Forecast of digital regional newspaper networks’ daily unique browser numbers, 2019-24

                                                                                                      About the report

                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                      • The Consumer

                                                                                                        What They Want. Why They Want It.

                                                                                                      • The Competitors

                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                      • The Market

                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                      • The Innovations

                                                                                                        New Ideas. New Products. New Potential.

                                                                                                      • The Opportunities

                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                      • The Trends

                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                      Description