Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK Regional Newspapers market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Regional Newspapers market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Products covered in this Report

For the purposes of this Report, regional newspapers are defined as non-national mornings, evenings, weeklies and Sundays, whether paid for or distributed free. A loose distinction is made between local and regional newspapers.

Regional newspapers are normally published daily (for instance, the morning Eastern Daily Press or the Manchester Evening News) and cover a specific region/urban centre.

Local newspapers are usually published weekly or, occasionally, bi-weekly and their coverage is more geographically restricted, but the distinction is not a formal one.

The term ‘the regional press’ is usually used to cover all nonnational newspapers (including regionals and locals, as defined above).

The terms ‘circulation’ and ‘distribution’ refer to the number of copies of a newspaper that are sold or otherwise delivered to consumers. ‘Readership’ refers to the number of consumers who read a newspaper, which will be higher with the addition of passon readers. ‘Unique browsers’ refers to the number of individuals who visit a particular website in a given period.

Expert analysis from a specialist in the field

Written by Rebecca McGrath, a leading analyst in the Research Analyst sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Mintel’s research highlights a strong desire for regional/local newspapers to play a more proactive journalistic role; conducting more investigative research and launching campaigns on local issues. New resources are opening up to aid such regional journalism, while greater inclusion of investigative reporting could help further open the door for paywalls Rebecca McGrath
Research Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Print circulation declines by 8% in 2017
              • Figure 1: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
            • Browser numbers grow by 18%
              • Figure 2: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
            • New government review explores helping regional journalism
              • Advertising revenue under threat from GDPR
                • Regional newspapers protest Data Protection Bill amendments
                  • Key players
                    • Trinity Mirror rebrands as Reach
                      • Newsquest buys NWN Media and CN Group
                        • Circulation for top dailies decline by 11%
                          • The consumer
                            • There continues to be very few people paying for online regional newspapers
                              • Figure 3: Types of regional newspapers read, May 2018
                            • Directly visiting a newspaper is the main way people discover online regional news
                              • Figure 4: Methods of discovering regional newspaper articles, May 2018
                            • Nearly six in ten would like more in-depth articles
                              • Figure 5: Regional newspaper behaviour, May 2018
                            • One in five trusts all the regional papers they read
                              • Figure 6: Trust in regional newspapers, May 2018
                            • Two in three believe regional newspapers play an important role in keeping people informed
                              • Figure 7: Attitudes towards regional newspapers, May 2018
                            • What we think
                            • Issues and Insights

                              • People are willing to register with regional newspapers online
                                • The facts
                                  • The implications
                                    • Opportunities to appeal to younger readers
                                      • The facts
                                        • The implications
                                        • The Market – What You Need to Know

                                          • Print circulation declines by 8% in 2017
                                            • Browser numbers grow by 18%
                                              • New government review explores helping regional journalism
                                                • Advertising revenue under threat from GDPR
                                                  • Regional newspapers protest Data Protection Bill amendments
                                                  • Market Size and Forecast

                                                    • Print circulation declines by 8% in 2017
                                                      • Figure 8: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
                                                      • Figure 9: Forecast for annual circulation of print regional newspapers in the UK, 2013-23
                                                    • Browser numbers grow by 18%
                                                      • Figure 10: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
                                                      • Figure 11: Forecast for the volume of daily unique browsers of regional newspaper digital networks, 2013-23
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • New government review explores helping regional journalism
                                                        • Advertising revenue under threat from GDPR
                                                          • Code of conduct could be created for major events
                                                            • Regional newspapers protest Data Protection Bill amendments
                                                              • Full breakdown of BBC’s allocations released
                                                                • Johnston Press increases cover prices at more than 40 newspapers
                                                                • Key Players – What You Need to Know

                                                                  • Trinity Mirror rebrands as Reach
                                                                    • Newsquest buys NWN Media and CN Group
                                                                      • Circulation for top dailies declines by 11%
                                                                        • Big declines at paid weekly titles, while free weeklies are stable
                                                                          • The Evening Standard looks to broaden online readership beyond Londoners
                                                                            • The Press Association produces first robot generated stories
                                                                              • Google-backed schemes sees Manchester Evening News use beacons for hyper-local news
                                                                              • Market Share

                                                                                • Trinity Mirror rebrands as Reach
                                                                                  • Newsquest buys NWN Media and CN Group
                                                                                    • Circulation for top dailies declines by 11%
                                                                                      • Figure 12: Average print circulation for leading print daily titles, 2016-17
                                                                                    • Big declines at paid weekly titles, while free weeklies are stable
                                                                                      • Figure 13: Average circulation of top paid weekly regional newspapers, 2016 and 2017
                                                                                      • Figure 14: Average circulation of top ten free weekly regional newspapers, 2016 and 2017
                                                                                    • Johnston Press grows online network by 10%
                                                                                      • The Evening Standard looks to broaden online readership beyond Londoners
                                                                                        • Figure 15: Leading regional online networks, daily unique browsers, 2016 and 2017
                                                                                    • Launch Activity and Innovation

                                                                                      • Cornwall Live looks to incorporate more positive news
                                                                                        • Trinity Mirror using new metric to understand loyal readers
                                                                                          • Google-backed scheme sees Manchester Evening News use beacons for hyper-local news
                                                                                            • The Press Association produces first robot-generated stories
                                                                                              • Northern newspapers unite over rail service
                                                                                                • MEN livestreams Greater Manchester Run
                                                                                                • The Consumer – What You Need to Know

                                                                                                  • Nearly half read daily regional newspapers at least once a week
                                                                                                    • Six in ten use a smartphone to read digital regional newspapers
                                                                                                      • Directly visiting a newspaper is the main way people discover online regional news
                                                                                                        • Nearly six in ten would like more in-depth articles
                                                                                                          • One in five trust all the regional papers they read
                                                                                                            • Two in three believe regional newspapers play an important role in keeping people informed
                                                                                                            • Formats of Regional Newspapers Read

                                                                                                              • Nearly half read daily regional newspapers at least once a week
                                                                                                                • Figure 16: Frequency of reading daily regional newspapers, May 2017 and 2018
                                                                                                                • Figure 17: Frequency of reading weekly regional newspapers, May 2017 and May 2018
                                                                                                              • Paid digital readers still a small minority
                                                                                                                • Figure 18: Types of regional newspapers read, May 2018
                                                                                                            • Devices Used to Read Regional Newspapers

                                                                                                              • Six in ten use a smartphone to read digital regional newspapers
                                                                                                                • Figure 19: Devices used to read regional newspapers, May 2018
                                                                                                                • Figure 20: Repertoire of devices used to read regional newspapers, May 2018
                                                                                                              • Smart speakers present opportunities for audio reporting
                                                                                                              • Methods of Discovering Regional Newspaper Articles

                                                                                                                • Directly visiting a newspaper site/app is the main way people discover online regional news
                                                                                                                  • Facebook’s News Feed change presents further challenges
                                                                                                                    • Figure 21: Methods of discovering regional newspaper articles, May 2018
                                                                                                                    • Figure 22: Methods of discovering regional newspaper articles, any rank, by age, May 2018
                                                                                                                  • Government to review Facebook and Google’s impact on regional newspapers
                                                                                                                  • Regional Newspaper Preferences

                                                                                                                    • Nearly six in ten would like more in-depth articles
                                                                                                                      • Figure 23: Regional newspaper preferences, May 2018
                                                                                                                    • More than half are interested in receiving news updates about places they are near
                                                                                                                      • Over half are willing to register online
                                                                                                                        • 16-24-year-olds would like more interactive animations
                                                                                                                        • Trust in Regional Newspapers

                                                                                                                          • One in five trust all the regional papers they read
                                                                                                                            • Figure 24: Trust in regional newspapers, May 2018
                                                                                                                            • Figure 25: Trust in regional newspapers versus national newspapers, May 2018
                                                                                                                        • Attitudes towards Regional Newspapers

                                                                                                                          • Two in three believe regional newspapers play an important role in keeping people informed
                                                                                                                            • Figure 26: Attitudes towards regional newspapers, May 2018
                                                                                                                          • Nearly half of people want more feel-good stories
                                                                                                                            • There is resistance to articles being written by AI
                                                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                • Abbreviations
                                                                                                                                  • Consumer research methodology
                                                                                                                                  • Appendix – Market Size and Forecast

                                                                                                                                    • Market forecasts
                                                                                                                                      • Figure 27: Forecast for volume of annual print regional newspapers in the UK, 2018-23
                                                                                                                                      • Figure 28: Forecast for volume of daily unique browsers of regional newspaper digital networks, 2018-23
                                                                                                                                    • Forecast methodology