UK Seasonal Shopping (Spring/Summer) market report
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Providing the most comprehensive and up-to-date information and analysis of the Seasonal Shopping (Spring/Summer) market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report focuses on the four major annual retail events that fall in the spring/summer months: Valentine’s Day, Mother’s Day, Easter and Father’s Day. Although Valentine’s Day technically falls in the winter season, it has been included within this Report because of the timing of our consumer research.
For each of these events we provide an estimated market size along with in-depth consumer research, which focuses on;
- What gifts consumers buy for each of these events
- What activities consumers do to celebrate these events
- What consumers spend on gifts and activities for these events
- Where consumers shopped for gifts for these events
- Consumer behaviours in for these events
The report also includes consumer research on other important events that occurred during the spring/summer months in 2018, including The Royal Wedding and FIFA World Cup
What you need to know
The spring and summer months continue to take a smaller percentage of annual retail sales than autumn and winter, driven by the prolific consumer spending on Christmas. However, the spring and summer months do include a number of important events for retailers.
In 2018, the retail sector was also boosted by two additional events that occurred during the spring and summer months. The Royal Wedding drove an uplift in consumer spending during May as hype surrounding the event boosted sales of themed merchandise and celebratory food. This was followed by England’s relatively successful performance in FIFA World Cup, again providing a boost to consumer spending, which was particularly beneficial to the supermarkets.
Expert analysis from a specialist in the field
Written by Samantha Dover, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The UK retail sector was boosted by a number of significant events during the 2018 spring and summer months. Not only did retailers benefit from the usual occasions like Easter, but The Royal Wedding and England’s FIFA World Cup performance gave consumers even more reasons to celebrate and spend. As a result, retail sales growth was strong, which could make 2019 more challenging as retailers will be up against tough comparatives.
Senior Retail Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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