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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Sexual Health market, its consumers and the major players who make up that market.

Market

 
Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

 
Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

 
Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

 
Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

 
Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

 
Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

 
Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

 
Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

 
Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Lucy Cornford, a leading analyst in the Beauty & Personal Care, Household and Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Durex is by far the dominant player in the market. Far from resting on its laurels, however, the brand consistently aims to instil in young adults the importance of safe sex, with initiatives that leverage the cultural themes and media most resonant with this group. To an extent, this is helping to plug the gap left by cuts to government funding for sexual health services, although a greater focus on prevention over cure is needed to make a significant impact on category engagement. Lucy Cornford
Head of Beauty & Personal Care, Household and Lifestyles Research

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this report

Market size data used throughout the report include sales of condoms through retail outlets only. Female lubricants have been included in the Market Size and Forecast and Launch Activity and Innovation sections but excluded from all other aspects of this report. The focus of this report is on the condom market.

Excluded

  • Emergency contraception (ie the morning-after pill) is not included in sales data although this method of contraception is mentioned where relevant.
  • Prescription-only contraceptives, such as oral contraceptives (‘the pill’), chemical, other barrier methods (eg diaphragms) and LARCs (long-acting reversible contraceptives) are not included in the sizing of the market. However, this report includes some data and discussion of these methods for the purposes of putting the market in context.
  • Other methods of birth control such as sterilisation, vasectomy or natural methods (Persona) are not included in market size but are referred to in order to indicate trends within the market.

Throughout this Report, ‘unprotected sex’ refers specifically to sex without a condom, unless otherwise stated.

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Value decline of condoms impacts overall category
                • Figure 1: Best- and worst-case forecast for UK retail value sales of condoms and female lubricants*, 2014-24
              • Companies and brands
                • Value sales of Durex take a dip
                  • Figure 2: Brand shares for value sales of condoms, year ending May 2019
                • The consumer
                  • Younger men over-claim
                    • Figure 3: Frequency of sexual intercourse, by gender, May 2019
                  • Older Millennials most likely to be trying for a baby
                    • Figure 4: Conception status, May 2019
                  • Promoting safe sex for seniors
                    • Figure 5: Experience of unprotected sex, by age, May 2019
                  • ‘There’s nothing to worry about’
                    • Figure 6: Reasons for having sex without a condom without trying to conceive, May 2019
                  • Oral contraceptives most used
                    • Figure 7: Use of other birth control in the last 12 months, May 2019
                  • Most buy in-store
                    • Figure 8: How condoms have been procured in the last 12 months, May 2019
                    • Figure 9: In-store locations for buying condoms in the last 12 months, May 2019
                  • Young adults need advice, guidance and reassurance
                    • Figure 10: Behaviours around sexual health in the last 12 months, May 2019
                  • Just two thirds of women have had a smear test
                    • Figure 11: Experience of cervical screening amongst women in last 3 years, by age, May 2019
                  • Putting new relationships to the test
                    • Figure 12: Attitudes towards sexual health, May 2019
                  • What we think
                  • Issues and Insights

                    • Campaign, campaign, campaign
                      • The facts
                        • The implications
                          • Older, but not necessarily wiser
                            • The facts
                              • The implications
                              • The Market – What You Need to Know

                                • A market in decline
                                  • Lubricants have growth potential
                                    • In-store purchase may be hindering growth
                                      • Need to target seniors with ‘safe sex’ messages grows
                                        • STI diagnoses continue to rise
                                          • HIV increasingly lacks the ‘scare factor’
                                          • Market Size and Forecast

                                            • Value decline of condoms impacts overall category
                                              • Figure 13: UK retail value sales of condoms and female lubricants*, at current and constant prices, 2014-24
                                            • A marginally brighter future ahead
                                              • Figure 14: Best- and worst-case forecast for UK retail value sales of condoms and female lubricants*, 2014-24
                                            • Forecast methodology
                                            • Market Segmentation

                                              • Lubricants have growth potential
                                                • Figure 15: UK retail value sales of condoms and female lubricants*, by segment, 2017-19
                                            • Channels to Market

                                              • In-store purchase may be hindering growth
                                                • Figure 16: UK retail value sales of condoms and female lubricants*, by outlet type, 2017-19
                                            • Market Drivers

                                              • The need to target seniors with ‘safe sex’ messages grows
                                                • Figure 17: Trends in the age structure of the UK population, 2013-23
                                              • Birth rate continues to fall
                                                • Figure 18: TFR and number of live births, England and Wales, 2010-17
                                              • Sexual health clinics under pressure and under threat…
                                                • …as new STI diagnoses continue to rise
                                                    • Figure 19: Number of new STI diagnoses in England, 2012-18
                                                  • HIV increasingly lacks the ‘scare factor’…
                                                    • …as STIs evolve
                                                      • Fun and LARCs
                                                        • Figure 20: Contraceptive prescription items dispensed in the community (England), 2013-17
                                                    • Companies and Brands – What You Need to Know

                                                      • Value sales of Durex take a dip
                                                        • Declining NPD impacts market size
                                                          • Advertising spend fails to promote NPD activity
                                                          • Market Share

                                                            • Value sales of Durex take a dip
                                                              • Figure 21: Brand shares for value sales of condoms, years ending May 2017-19
                                                            • China calling
                                                            • Launch Activity and Innovation

                                                              • Declining NPD impacts market size
                                                                • Figure 22: New product launches in the UK contraceptives category, by product type, January 2015-June 2019
                                                                • Figure 23: (Durex) RED Limited Edition Thin Feel Condoms (Reckitt Benckiser), 2018
                                                              • Condoms created ‘by women, for women’
                                                                • Figure 24: HANX condoms, 2019
                                                              • Lubricants return as NPD focus area
                                                                • Figure 25: Examples of lubricant launches featuring ‘new product’ launch type, 2018-19
                                                              • True innovation wanes
                                                                • Figure 26: New product launches in the UK contraceptives category, by launch type, January 2015-June 2019
                                                                • Figure 27: i.Con Smart Condom (British Condoms), 2018
                                                              • Brands continue to dominate NPD
                                                                • Figure 28: New product launches in the UK contraceptives category, by ultimate company, 2018
                                                            • Advertising and Marketing Activity

                                                              • Advertising spend fails to promote NPD activity
                                                                • Figure 29: Total above-the-line, online display and direct mail advertising expenditure on contraceptives, January 2015-June 2019
                                                              • Reckitt Benckiser leads with Durex brand
                                                                • Figure 30: Total above-the-line, online display and direct mail advertising expenditure on contraceptives, by leading advertisers (based on 2018), January 2017-June 2019
                                                                • Figure 31: Public Health England’s ‘Protect against STIs, wear a condom’ campaign, 2017
                                                              • Digital advertising makes an impact in 2018
                                                                • Figure 32: Total above-the-line, online display and direct mail advertising expenditure on contraceptives, by media type, January 2015-June 2019
                                                              • Nielsen Ad Intel coverage
                                                              • The Consumer – What You Need to Know

                                                                • Promoting safe sex for seniors
                                                                  • Room for humour in campaigns
                                                                    • Online vs in-store
                                                                      • Young adults need advice, guidance and reassurance
                                                                        • Just two thirds of women have had a smear test
                                                                          • Putting new relationships to the test
                                                                            • Time to open up
                                                                            • Sexual Behaviours

                                                                              • Younger men over-claim
                                                                                • Figure 33: Frequency of sexual intercourse, by gender, May 2019
                                                                              • Older Millennials most likely to be trying for a baby
                                                                                • Figure 34: Conception status, May 2019
                                                                            • Experience of Unprotected Sex

                                                                              • Promoting safe sex for seniors
                                                                                • Figure 35: Experience of unprotected sex, by age, May 2019
                                                                              • ‘There’s nothing to worry about’
                                                                                  • Figure 36: Reasons for having sex without a condom without trying to conceive, May 2019
                                                                                • ‘I just don’t like condoms’
                                                                                • Use of Other Birth Control

                                                                                  • Oral contraceptives most used
                                                                                    • Figure 37: Use of other birth control in the last 12 months, May 2019
                                                                                  • The impact of fertility tracking apps
                                                                                  • Procuring Condoms

                                                                                    • Most buy in-store
                                                                                      • Figure 38: How condoms have been procured in the last 12 months, May 2019
                                                                                      • Figure 39: In-store locations for buying condoms in the last 12 months, May 2019
                                                                                    • Just 22% buy online
                                                                                    • Behaviours around Sexual Health

                                                                                      • Young adults need advice, guidance and reassurance…
                                                                                          • Figure 40: Behaviours around sexual health in the last 12 months, May 2019
                                                                                        • …whilst seniors live ‘in a bubble’
                                                                                          • Testing times
                                                                                            • Just two thirds of women have had a smear test
                                                                                              • Figure 41: Experience of cervical screening amongst women in last 3 years, by age, May 2019
                                                                                              • Figure 42: Treatwell and PHE Life Saving Wax campaign, April 2019
                                                                                          • Attitudes towards Sexual Health

                                                                                            • Putting new relationships to the test
                                                                                              • Figure 43: Attitudes towards sexual health, May 2019
                                                                                            • Time to open up
                                                                                            • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                • Abbreviations
                                                                                                  • Consumer research methodology
                                                                                                    • Forecast methodology
                                                                                                    • Appendix – The Market

                                                                                                        • Figure 44: Best- and worst-case forecast for UK retail value sales of condoms, 2014-24
                                                                                                        • Figure 45: Best- and worst-case forecast for UK retail value sales of female lubricants*, 2014-24
                                                                                                    • Appendix – Companies and Brands

                                                                                                        • Figure 46: New product launches in the UK contraceptives category, branded vs own-label, January 2015-June 2019
                                                                                                        • Figure 47: New product launches in the UK condoms market, by launch type, January 2015-June 2019

                                                                                                    About the report

                                                                                                    This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                    • The Consumer

                                                                                                      What They Want. Why They Want It.

                                                                                                    • The Competitors

                                                                                                      Who’s Winning. How To Stay Ahead.

                                                                                                    • The Market

                                                                                                      Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                    • The Innovations

                                                                                                      New Ideas. New Products. New Potential.

                                                                                                    • The Opportunities

                                                                                                      Where The White Space Is. How To Make It Yours.

                                                                                                    • The Trends

                                                                                                      What’s Shaping Demand – Today And Tomorrow.

                                                                                                    Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                    Description