Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sexual Health market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Lucy Cornford, a leading analyst in the Beauty & Personal Care, Household and Lifestyles sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Durex is by far the dominant player in the market. Far from resting on its laurels, however, the brand consistently aims to instil in young adults the importance of safe sex, with initiatives that leverage the cultural themes and media most resonant with this group. To an extent, this is helping to plug the gap left by cuts to government funding for sexual health services, although a greater focus on prevention over cure is needed to make a significant impact on category engagement.
Head of Beauty & Personal Care, Household and Lifestyles Research
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this report
Market size data used throughout the report include sales of
condoms through retail outlets only. Female lubricants have been
included in the Market Size and Forecast and Launch Activity and
Innovation sections but excluded from all other aspects of this
report. The focus of this report is on the condom market.
- Emergency contraception (ie the morning-after pill) is not
included in sales data although this method of contraception is
mentioned where relevant.
- Prescription-only contraceptives, such as oral
contraceptives (‘the pill’), chemical, other barrier methods
(eg diaphragms) and LARCs (long-acting reversible
contraceptives) are not included in the sizing of the market.
However, this report includes some data and discussion
of these methods for the purposes of putting the market in
- Other methods of birth control such as sterilisation,
vasectomy or natural methods (Persona) are not included in
market size but are referred to in order to indicate trends within
Throughout this Report, ‘unprotected sex’ refers specifically to sex
without a condom, unless otherwise stated.