UK Shaving and Hair Removal Market Report 2023
£ 2,195 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 2,195 (Excl.Tax)
The UK Shaving and Hair Removal Market Report identifies consumers’ attitudes towards shaving and hair removal products, leading brands’ launch activities and the impact of the cost of living crisis on the shaving and hair removal products market. This report covers the shaving and hair removal products market size, market forecast, market segmentation and industry trends in the shaving products market.
As a result of rising inflation, value sales in the shaving and hair removal products market are forecast to steadily grow, however the cost of living crisis could lead to consumers reducing hair removal frequencies, and will likely see them opt for lower-priced brands and products. Brands will need to consider how they provide value beyond price to engage with consumers, for example, utilising efficacy, natural ingredients and multifunctionality claims to buoy spending.
The body positivity movement poses a significant threat to the shaving products market, as relaxed attitudes toward hair removal become prevalent, leaving the potential for more consumers to drop out of the category. However, the rise of self-care and wellbeing presents an opportunity to offset these challenges, as hair removal innovation can elevate daily personal care grooming routines.
In the longer term, as financial pressure ease and consumers begin to regain confidence, growth opportunities will resurface. The ‘skinification’ of shaving and hair removal products presents an opportunity, as this can be used to premiumise the category, boost spend and trading up behaviours. There is potential for brands in the shaving products market to put skin health front and centre by offering multifunctional products that insert hair removal into daily skincare routines and exploring the link between hair removal and the skin microbiota.
Read on to discover more about the UK Shaving and Hair Removal Market Report 2022, read our UK Women’s Facial Skincare Market Report 2022, or take a look at our other Beauty and Personal Care Market Research.
Products: Wet shave hardware, electric and battery shavers, shaving preparations, depilatory products and bleaches.
Brands: Gillette, Wilkinson Sword, Bic, Harry’s, Phillips One Blade, Bulldog, Veet, NIVEA, Nair, L’Oréal, King of Shaves, Dr Harris & Co, Jolen.
This report, written by Shiyan Zeringa leading analyst in the BPC sector, delivers in-depth commentary and analysis to highlight current trends in the hair removal products market and add expert context to the numbers.
Value sales of shaving and hair removal products increased in 2022, with growth forecast to continue, driven by inflation. The category continues to battle relaxed attitudes toward hair removal, which have led to reduced usage frequencies. The cost of living crisis is further challenging the category as it is encouraging consumers to make savvy purchase decisions, but offering value beyond price point will help brands stand out. Additional opportunities lie within the consumer’s heightened focus on skin health, making shaving and hair removal an essential step in self-care and skincare routines, with potential to expand product repertoires and drive higher value sales.”
Shiyan Zering
Beauty and Personal Care Analyst
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.