Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shaving and Hair Removal market, its consumers and the major players who make up that market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
This report examines the UK market for men’s and women’s
shaving and hair removal products. The following home-use
products are included in the scope of the Report:
- Wet shave hardware, including disposable razors, shaving
systems and replacement blades for wet shaving to be used by
both men and women.
- Electric and battery shavers (including epilators). Electric
shavers (Men and Women), such as Remington Microscreen and Braun °CoolTec,
are also referred to as electric hardware. Beard or hair
trimmers are not included, however All-over body hair removers are also included.
- Shaving preparations. This includes products such as gels,
foams, creams, lotions and oils.
- Depilatory products and bleaches, which includes depilatory
creams and lotions, waxing and sugaring products for home
use. Bleaches such as Jolen that lighten excess dark hair, eg
facial hair, are also included.
What you need to know
The shaving and hair removal category continues to decline in
value; after dropping by 3% to £579 million in 2017 the market is
estimated to decline by a further 4% to £558 million in 2018. This
is despite an increase in hair removal; 70% of adults removed
hair from their bodies in 2018 compared with 64% in 2016, and
80% removed hair from their faces in 2018 compared with 73% in
Savvy shopping behaviours are likely impacting the category,
as little in NPD (New Product Development) encourages people
to trade up to more expensive hair removal methods, whilst the
beard trend continues to impact the razor and blades segment,
which saw a 3% decline in value in the 12 months to June 2018.
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As both genders feel the pressure to be hair-free, facial and body hair removal rates have seen a rise, however, the category continues to show a decline in value with little in NPD encouraging people to trade up. The beard trend shows no evidence of waning in 2018 with the razors and blades segment reflecting the impact, whilst savvy shopping behaviours, discounting and the rise in low-cost subscription services have resulted in a more scrupulous shopper.Roshida Khanom
Associate Director - Beauty & Personal Care