Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Shaving and Hair Removal market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Driven by a spike in NPD, a rise in advertising spend and changes in hair removal trends, the shaving and hair removal category returned to growth in value in 2015 following years of decline. Consumers are showing evidence of shaving more (both at a higher frequency and a greater area of their bodies) boosting sales of razors and blades in particular. However, with overall body hair removal on the decline, and a rise in competitive pricing, the category is again at risk of falling sales.
Associate Director - Beauty & Personal Care
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report examines the UK market for men’s and women’s
shaving and hair removal products. The following home-use
products are included in the scope of the Report:
- Wet shave hardware, including disposable razors, shaving
systems and replacement blades for wet shaving to be used by
both men and women.
- Electric and battery shavers (including epilators). Electric
shavers, such as Remington Microscreen and Braun °CoolTec,
are also referred to as electric hardware. Beard or hair
trimmers are not included, however. Women’s electric shavers,
such as Philips Ladyshave, as well as epilators are also
covered under electric hardware. All-over body hair removers,
such as Philips Bodygroom, are also included.
- Shaving preparations. This includes products such as gels,
foams, creams, lotions and oils that are used to lubricate prior
to wet shaving. Such products may be targeted at both men
- Depilatory products and bleaches, which includes depilatory
creams and lotions, waxing and sugaring products for home
use. Bleaches such as Jolen that lighten excess dark hair, eg
facial hair, are also included.
Products used post-shaving, such as aftershaves and aftershave
Hair removal services undertaken by a barber or in a beauty
salon, or by a beauty therapist who visits the home, are excluded
from the market sizing, however, they are discussed within the
Beard or hair trimmers, IPL (Intense Pulsed Light) kits, electrolysis
kits and epilators are not included in terms of market sizing,
although are discussed in the context of the Report.