UK Short and City Breaks market report
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Providing the most comprehensive and up-to-date information and analysis of the Short and City Breaks market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
What you need to know
The market is now entering a climate of greater economic turbulence, and is also having to live under the shadow of terrorism in major European cities. While some consumers may prioritise their longer main holidays over short top-up breaks, others will be less affected by these uncertainties, and some consumers are actually choosing to move away from taking longer holidays altogether, adopting a new pattern of shorter, more frequent trips away.
Covered in this Report
Short and city breaks refer to overnight trips of 1-3 nights made for leisure purposes. Short breaks for the purpose of visiting friends & family, business or other purposes are excluded. Data on the size of the domestic market is for Great Britain rather than the United Kingdom (ie Northern Ireland is not included), sourced from GBTS (Great Britain Tourism Survey). Data for the overseas market is for the United Kingdom, sourced from IPS (International Passenger Survey).
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Travel brands can curate an annual portfolio of regular trips for an emerging tribe of multi-short breakers, offering a mixed programme of holiday types including R&R, hedonistic, activity/adventure and special interest, and a variety of destinations in the UK and abroad.
Senior Travel Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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