UK Short and City Breaks market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Short and City Breaks market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Short and city breaks refer to overnight trips of one to three nights made for leisure purposes. Short breaks for the purpose of visiting friends and family, business or other purposes are excluded. Data on the size of the domestic market is for Great Britain rather than the United Kingdom (ie Northern Ireland is not included), sourced from GBTS (Great Britain Tourism Survey). Data for the overseas market is for the United Kingdom, sourced from IPS (International Passenger Survey).
What you need to know
The total number of short breaks taken by UK consumers increased by 6.5% in 2017, reaching an estimated 46.4 million trips. Expenditure grew by a similar amount to reach an estimated £9.8 billion (not including overseas transport costs). The market has now achieved a record level of trips, both domestic and overseas.
Mintel expects short breaks to increase at a faster pace than longer holidays over the next five years. Short breaks are a high priority for more affluent consumers. Those on tighter budgets are seeking to control their spending by reducing the length of their trips away. There is also an emerging pattern of younger people taking shorter but more frequent holidays. These positive expectations include a caveat of considerable economic uncertainty due to volatile oil prices and the run-up to Brexit and beyond.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Tourism sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There is growing potential for ‘me-time’ holidays that allow travellers to pursue their personal interests. These could be trips that enable those in couples to have a short break away from their partner or family in the company of friends, or even by themselves.
Senior Tourism Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.