UK Skiing and Snowboarding Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Skiing and Snowboarding market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Products covered in this report
This Report covers holidays taken to ski resorts by UK consumers. A holiday is considered as a trip that includes an overnight stay outside of the UK. Unless otherwise stated, UK ski resorts are not included in this Report.
What you need to know
The skiing and snowboarding market was estimated to be worth £2.7 billion in winter 2017/18. This represented an improvement on winter 2016/17, when the industry was hit by poor snow fall across Europe. However, the wider winter holiday industry is suffering somewhat, with consumer spending in 2017/18 down by an estimated 8.6% compared to the previous winter. This is driven by consumers being more cautious with their spending and seeking cheaper destinations.
The ski and snowboarding market may be slightly protected from the wider winter holiday trend. Its core audience tends to be wealthier and more financially optimistic than most. Consumers are also increasingly seeking out healthy activities and a sense of experience that these holidays can provide.
Ski resorts and tour operators need to broaden their appeal to attract a new audience. Providing incentives such as a free ski lesson upon booking and partnering with UK ski slopes to promote the sports may help. There is also a market for nonsnowsports holidays to ski resorts which has not yet been fully explored.
Expert analysis from a specialist in the field
Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There are numerous consumers trends that ski resorts and tour operators can tap into to widen the audience for these types of holidays. Interest in health and fitness continues to grow in the UK so active holidays are likely to appeal. A break to a ski resort can provide both physical exercise and a chance to switch off from everyday stresses and technology.
Associate Director - Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.