UK Small Domestic Appliances Market Report 2022
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The UK Small Domestic Appliances Market Report examines consumers’ purchasing behaviours, the rising importance of energy-effective appliances and the impact of the cost of living crisis on the small domestic appliances market. This report covers the small domestic appliances market size, market forecast, market segmentation and small domestic appliance trends.
Mintel’s small domestic appliances market research reveals that the cost of living crisis will lead to consumers shifting into a more price-savvy mindset as rising prices impact their spending habits for the home. Retailers can support growth in the small appliances market by highlighting the value of purchasing appliances, as consumers will need to tighten budgets and are driven by price-driven priorities.
Consumers are increasingly concerned about energy insecurity and are seeking out appliances that are more energy efficient, such as air fryers which have grown in popularity as a more cost-effective and energy-efficient appliance.
The growing recessionary environment will have a greater impact on younger consumers, with many unable to afford a deposit or mortgage for a first-time home. This will have a knock-on effect, as younger consumers continue to live with family or rent in properties that already have appliances, thus meaning that their purchasing of new small domestic appliances will diminish.
Looking towards the future, Mintel’s small domestic appliances market research outlines the growing interest in sustainability as a major opportunity for this sector. Nearly 75% of consumers say that they are more interested in energy-efficient appliances due to rising energy prices.
Brands have the opportunity to highlight the sustainability of their appliances, showcasing the long-lasting quality or guarantee of their products or supply energy-saving ratings for their appliances.
To discover more about the UK Small Domestic Appliances Market Report 2022, read our UK Spending Habits for the Home Market Report 2022, or take a look at our House and Home Market Research Reports.
Brands: AO, Tineco, Keurig, Anaori Kakugama, Spear & Jackson, Dyson, Bosch, Siemens, Currys PC World, Ninja, Hoover Candy, Russell Hobbs, Tefal, De’Longhi, John Lewis, Amazon, Sainsbury’s.
This report, written by Bridget McCusker, a leading analyst in the house and home sector, delivers in-depth commentary and analysis to highlight current trends in the small domestic appliances market and add expert context to the numbers.
The cost-of-living crisis will shift consumer behaviour to be more value-oriented. The small domestic appliances market has remained resilient in recent years, aided by extended periods at home and the shift to consumers doing more home-cooking and being at home more, with some participating in a blended working environment. Spending on small domestic appliances has continued to grow post-pandemic, and with the current recessionary environment, the market will continue to grow slightly buoyed by the essential nature of the appliances in daily life. With the concern of rising energy costs, many consumers are seeking out appliances that are energy efficient, thus offering a cost-effective alternative to other major appliances. We see this more energy efficiency savvy consumer behaviour to stay long after the recession.”
Bridget McCusker
Retail Analyst
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Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.