UK Smoking Cessation and E-cigarettes market report
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Providing the most comprehensive and up-to-date information and analysis of the Smoking Cessation and E-cigarettes market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report covers smoking cessation products as well as electronic cigarettes (known as E-cigarettes).
Smoking cessation products are defined as those products intended to assist and support smokers who are attempting to quit smoking. This includes NRTs (Nicotine Replacement Therapies) which deliver a measured dose of nicotine to a smoker that replaces the nicotine usually obtained from cigarettes. E-cigarettes are defined as electronic inhalers, designed to stimulate and act as a substitute for tobacco. The majority deliver nicotine when inhaled.
Sales data for smoking cessation gum, tablets and patches is included in the market size and forecast, channels to market and market share sections. However, due to the unavailability of data, E-cigarettes sales data has not been included in these sections, although an estimate of the value of the market has been provided.
Key points included
- TPD does little to hamper the vaping market
- Is it time for NRT brands to embrace vaping
- The latest trends, forecasts and insights in smoking cessation
Expert analysis from a specialist in the field
Written by Roshida Khanom, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The smoking cessation category is expected to decline in value in 2018 following a period of no breakthrough innovation as well as reduced recorded advertising spend since 2015. E-cigarettes, on the other hand, are predicted to have enjoyed strong value growth as smokers continue to use these as a smoking cessation method. With public health bodies such as the NHS and PHE advocating the use of E-cigarettes as an alternative to smoking, as well as a way to help kick the habit altogether, smokers are increasingly taking up vaping.
Associate Director - Beauty & Personal Care
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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