Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Soap, Bath and Shower Products market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Home & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The soap, bath and shower market continues to be hindered by decreasing product usage, with competitive pricing strategies having a greater influence than new product innovations. There are, however, opportunities in the market to encourage trading up, such as focusing on lifestyle trends to promote the emotional and functional benefits of products, as well as product developments that emphasise convenience.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This report covers the UK retail market for soap, bath and shower
products (including specific male, female and family products – ie
those that can be used on children and babies) and includes the
- Toilet soaps in both bar and liquid form, including hand washes
- Hand sanitisers
- Bath additives such as foam, crème, oil and bubble bath, bath
pearls and beads and solid bath products such as salts, grains,
crystals and cubes
- Shower products such as gels, mousses, body shampoos and
- Products marketed as soap-free, such as Dove or Oil of Olay
moisturising bars, as well as products such as Oilatum, which
are formulated specifically for problem skin
This Report excludes facial cleansers such as scrubs and foams,
which are included in Mintel’s Women’s Facial Skincare – UK,
May 2016 and Men’s Facial Skincare – UK, May 2016 Reports.
This report also excludes other bodycare products, used outside
of a cleansing routine, as well as wash accessories such as
sponges, loofahs, mitts, etc.