UK Social and Media Networks market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Social and Media Networks market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Scope of this Report
For the purposes of this Report, Mintel distinguishes between ‘social networks’ and ‘media networks’ based on a network’s core function(s). Social and media networks are typically discussed together in this Report (referred to in general by the terms ‘social media’, ‘social networks’ or simply ‘networks’), except where noted, because of overlaps in functionality.
Mintel defines social networks as any networks the primary function of which is person-to-person interaction. Examples falling under Mintel’s definition include: Facebook, Twitter and LinkedIn.
Mintel defines media networks as any network the primary function of which is to share media with other users. Examples falling under Mintel’s definition include: Pinterest, YouTube, Tumblr and Periscope. Although Instagram and Snapchat are technically media networks, the hybrid identity of the platforms makes placing them in either category potentially misleading. As per the above, they are therefore referred to using the general terms listed above.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While there is a trend towards cutting down on social media use, more people than ever are using social networks and the vast majority are sharing content. Platforms more popular with younger demographics must strike a balance between maintaining a cool brand image and continuing to cater for long-term users as they get older. With renewed emphasis on data security in the aftermath of the Cambridge Analytica scandal, clear communication, transparency and giving users autonomy over their personal information will be vital moving forward.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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