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What you need to know

The UK spa, salon and in-store treatments market is expected to grow 1.4% in 2019 to £7.8 billion, driven by an uplift in the percentage of UK adults getting a number of beauty and grooming treatments. In total, 41% of UK adults have had at least one type of beauty or grooming treatment in the last year. Although most of those who have experienced treatments in the last year have continued to visit traditional spas and salons, competition in the market is rising and young adults are particular willing to experiment with different treatment provider


Products Covered in this report

This Report covers consumer usage of and attitudes towards beauty services provided by spas and salons. In addition, usage and attitudes towards beauty pop-ups (outlets available for a limited time) and beauty services offered within traditional retail outlets, such as department stores and drugstores, are also included.

For the purpose of this Report, ‘beauty services’ include but are not limited to the following:


  • Nail treatments (ie manicures)
  • Massages
  • Hair removal/shaping for face/body
  • Skin treatments
  • Eye treatments
  • Tanning treatments
  • Teeth whitening
  • Fish pedicures
  • Non-surgical procedures (ie Botox, fillers, peels)

Expert analysis from a specialist in the field

Written by Samantha Dover, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Growth in the spa, salon and in-store treatments market has remained strong as driven by the rise in the usage of some treatments. The outlook, however, is more challenging as ongoing political and economic uncertainty could impact consumer spend. Competition in the treatments market is also rising, which will make it hard for service providers to retain growth.  Samantha Dover
Senior Retail Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
      • Executive Summary

          • The market
            • Growth remains stable
              • Figure 1: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2014-24
            • Companies and brands
              • Innovation is focused on wellbeing
                • Rising competition in the market
                  • The consumer
                    • More than half don’t have treatments
                      • Figure 2: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, July 2019
                    • Treatments are frequent
                      • Figure 3: Beauty/grooming treatment frequency in the last 12 months, July 2019
                    • Traditional spas and salons remain popular
                      • Figure 4: Locations visited for beauty/grooming treatments in the last 12 months, July 2019
                    • At-home treatments appeal to those looking for convenience
                      • Figure 5: Interest in beauty/grooming treatment concepts, July 2019
                    • Attitudes towards beauty/grooming treatments
                      • Figure 6: Attitudes towards beauty/grooming treatments, July 2019
                    • What we think
                    • Issues and Insights

                      • An opportunity to tap into the UK’s ageing population
                        • The facts
                          • The implications
                            • A rise in the number of service providers is cannibalising sales
                              • The facts
                                • The implications
                                  • How treatment providers can protect themselves in uncertain times
                                    • The facts
                                      • The implications
                                      • The Market – What You Need to Know

                                        • The value of the market continues to rise…
                                          • …but growth is set to slow
                                            • Financial confidence is strong
                                              • Social media is fuelling demand
                                                • An ageing population is an opportunity
                                                  • Premium at-home treatments could subdue growth
                                                  • Market Size and Forecast

                                                    • Growth in the market is stable
                                                      • Figure 7: UK retail value sales in the spa, salon and in-store treatments market, 2014-24
                                                    • Challenging times may lie ahead
                                                      • Figure 8: Best- and worst-case forecast of the spa, salon and in-store treatments market, 2014-24
                                                    • Forecast methodology
                                                    • Market Drivers

                                                      • Rising wages bode well for household income
                                                        • Figure 9: Real wage growth: average weekly earnings vs inflation, January 2016-June 2019
                                                      • Consumer confidence remains robust
                                                        • Figure 10: Consumer attitudes towards their finances, January 2017-July 2019
                                                      • Beauty/grooming treatments are a low priority
                                                        • Figure 11: How consumers spend their disposable income, August 2019
                                                      • Spas and salons could benefit from targeting a mature audience
                                                        • Figure 12: Trends in the age structure of the UK population, 2016-26
                                                      • Social media is driving image consciousness
                                                        • Figure 13: Type of content shared on social and media networks, March 2019
                                                      • Appearance is a driving force behind healthy lifestyle adoption
                                                        • Figure 14: Incentives to lead a healthier lifestyle, August 2019
                                                      • Attitudes towards appearance are not impacted by age
                                                        • Figure 15: Importance of appearance to over-55s, September 2018
                                                      • People continue to regularly visit hair salons
                                                        • Figure 16: Beauty and grooming habits, June 2018 and June 2019
                                                      • Time-pressed adults want speed
                                                        • Figure 17: Changes in time spent on beauty and grooming routines compared with 12 months ago, February 2019
                                                      • Premium tools and products could subdue demand
                                                        • Figure 18: Usage of electrical facial treatment devices, by age, July 2018
                                                    • The Consumer – What You Need to Know

                                                      • Massages remain popular
                                                        • Treatment frequency is high
                                                          • In-store treatments are gaining momentum
                                                            • Convenience fuels interest in new types of treatments
                                                              • Wellness is a driving force
                                                              • Treatments Experienced

                                                                • Most don’t engage
                                                                  • Massages remain popular
                                                                    • Figure 19: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, July 2019
                                                                  • Treatment usage is on the rise
                                                                    • Figure 20: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, 2015-19
                                                                  • Young men are taking an interest
                                                                    • Figure 21: Any treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by age and gender, July 2019
                                                                  • Women more likely to mix it up
                                                                    • Figure 22: Repertoire of treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by gender, July 2019
                                                                • Treatment Frequency

                                                                  • Treatments are routine
                                                                    • Figure 23: Beauty/grooming treatment frequency in the last 12 months, July 2019
                                                                  • Men are regular treatment users
                                                                    • Figure 24: Beauty/grooming treatment frequency in the last 12 months, by gender, July 2019
                                                                • Locations Visited

                                                                  • Expertise drives popularity of spas/salons
                                                                    • Figure 25: Locations visited for beauty/grooming treatments in the last 12 months, July 2019
                                                                  • Opportunities for health clubs
                                                                    • Young treatment users most likely to use retail stores
                                                                      • Figure 26: Locations visited for beauty/grooming treatments in the last 12 months, by age, July 2019
                                                                    • Retailers could tap into the demand for on-demand treatments
                                                                      • Department stores are popular with those having facial treatments
                                                                        • Figure 27: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by location used, July 2019
                                                                      • Men shop around
                                                                        • Figure 28: Repertoire of locations visited for beauty/grooming treatments in the last 12 months, by gender, July 2019
                                                                    • Interest in Treatment Concepts

                                                                      • Strong demand for at-home services
                                                                        • Figure 29: Interest in beauty/grooming treatment concepts, July 2019
                                                                      • Women want speedy treatments
                                                                        • Figure 30: Interest in beauty/grooming treatment concepts, by gender, July 2019
                                                                      • Opportunity for at-home hair removal treatments
                                                                        • Figure 31: Treatments experienced in a spa, beauty/grooming salon or other treatment area in the last 12 months, by interest in treatment concepts, July 2019
                                                                      • Gym/health club users want follow-up products
                                                                        • Figure 32: Locations visited for beauty/grooming treatments in the last 12 months, by interest in treatment concepts, July 2019
                                                                    • Attitudes towards Beauty and Grooming Treatments

                                                                      • Treatments boost wellbeing
                                                                        • Figure 33: Attitudes towards beauty/grooming treatments, July 2019
                                                                      • Men think treatments are a short-term solution
                                                                        • Figure 34: Attitudes towards beauty/grooming treatments, by gender, July 2019
                                                                      • Older adults are more sceptical
                                                                        • Figure 35: Attitudes towards beauty/grooming treatments, by age, July 2019
                                                                      • Privacy concerns in the youth
                                                                      • Companies and Brands – What You Need to Know

                                                                        • An emphasis on inclusive treatments
                                                                          • Wellness is a priority
                                                                            • Experience is important
                                                                              • A more competitive environment
                                                                              • Launch Activity and Innovation

                                                                                • On-demand services cater to busy adults
                                                                                  • Beautystack makes the treatment world more social
                                                                                    • Figure 36: Beautystack app, 2019
                                                                                  • Inclusive services on the rise
                                                                                    • Salons target a wider audience with new treatments
                                                                                      • Facials become more personalised
                                                                                        • Spas diversify
                                                                                          • Insta-worthy salons become the norm
                                                                                            • Figure 37: NAF! Salon, Glasgow UK, 2019
                                                                                            • Figure 38: 81 Rose Garden, Stoke on Trent UK, 2019
                                                                                          • A holistic approach
                                                                                            • Putting a spotlight on premium experiences
                                                                                              • Retailers up the ante on in-store treatments
                                                                                                  • Figure 39: Lush in-store treatment facilities, Liverpool, 2019
                                                                                              • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                  • Abbreviations
                                                                                                    • Consumer research methodology
                                                                                                      • Forecast methodology

                                                                                                      About the report

                                                                                                      This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                                                      • The Consumer

                                                                                                        What They Want. Why They Want It.

                                                                                                      • The Competitors

                                                                                                        Who’s Winning. How To Stay Ahead.

                                                                                                      • The Market

                                                                                                        Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                                                      • The Innovations

                                                                                                        New Ideas. New Products. New Potential.

                                                                                                      • The Opportunities

                                                                                                        Where The White Space Is. How To Make It Yours.

                                                                                                      • The Trends

                                                                                                        What’s Shaping Demand – Today And Tomorrow.

                                                                                                      Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                                                      Description