UK Special Interest Holidays Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Special Interest Holidays market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report examines the current and potential market for holidays overseas and within the UK which are taken specifically to pursue a hobby or interest. This encompasses diverse areas such as history/culture, nature/wildlife, food & drink, arts & crafts, astronomy and language learning, Adventure travel and other types of specialist physical activity holidays are often considered to be a separate market, but this market overlaps with special interest and is also included.
What you need to know
Some 62% of UK adults have taken a holiday specifically in order to pursue a hobby or interest, demonstrating the large reach of this market. However, specialist travel companies are only capturing a small slice of this. The growth potential for specialist brands is therefore significant. History & culture, hands-on creative breaks, foodie-themed holidays and immersive nature experiences offer the biggest opportunities.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel & Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Special interest breaks are in sync with underlying trends towards more active styles of holidaymaking, ‘travel with a purpose’ and a wider consumer agenda of wellness which embraces physical fitness, stress relief and self-improvement
Travel & Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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