UK Spectator Sports market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Spectator Sports market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report focuses on UK adults’ experience of watching live spectator sport, either at an event venue, on television or via the internet. Listening to live radio commentary and watching television highlights or live coverage on a time-shift basis are not included in the core definition of the report.
Except where indicated, market value estimations comprise consumer expenditure on sports event tickets only. Spending on sports television and internet service subscriptions is excluded, as is secondary expenditure at spectator sports venues (on food, beverages, merchandise etc).
What you need to know
Consumer interest in spectator sports remains strong and is likely to remain this way. Expenditure on tickets to live events is estimated to be £1.45 billion in 2018, and this is set to rise to nearly £1.8 billion by 2023. Venues are using technology to enhance the customer experience, so this will help to give fans more of an incentive to attend.
However, most Brits prefer to watch live sport in their own home so this gives retailers a great opportunity to run promotions and in-store events to cater to sports fans. Manufacturers can provide food and drink especially targeted for at-home entertainment. Whilst pubs are also a popular venue for live sports, venues can broaden their appeal by having a separate area for non-sports fans to keep everyone happy.
Expert analysis from a specialist in the field
Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The cost of attending live sport events can be a barrier for some, even though the atmosphere is generally agreed to be far superior to watching sports in other ways. Venues are using technology to enhance the customer experience so this will help give fans more of an incentive to attend.
Associate Director - Leisure
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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