Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sports and Energy Drinks market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report explores RTD (ready-to-drink) sports and energy
drinks through both the retail and on-trade channels. For the purposes of this report, Mintel has used the following definitions:
Sports drinks are drinks claiming to improve sporting
performance or to speed up recovery. Most of these are labelled
isotonic/hypotonic and claim to rehydrate and replenish nutrients
after exercise. Examples include Lucozade Sport, Powerade and
Sports drinks are divided into three major types:
- Isotonic drinks: These have the same osmolality as that in the
body, and are designed to aid rehydration, as they are said
to be readily absorbed into the blood. Most sports drinks are
isotonic, including Powerade and Lucozade Sport.
- Hypotonic drinks: These have a lower osmolality than body
fluid and are said to be absorbed faster than isotonic drinks
and faster than water into the blood.
- Hypertonic drinks: These have a higher osmolality than body
fluids and are designed to be taken after exercise to replace
electrolytes, aid recovery and provide an energy boost.
Energy drinks are drinks that specifically claim to provide an
energy or stimulant boost, supporting mental alertness and/
or physical performance. These generally include active
ingredients such as glucose, caffeine or taurine, and may
include other ingredients positioned as beneficial to health,
such as ginseng and various vitamins and minerals.
The energy drinks market comprises three distinct categories:
- Refreshment energy drinks provide physical energy through
glucose or a range of sugars, as in Lucozade Original Energy
- Stimulant drinks are designed to stimulate both mind and body,
and typically claim to improve concentration, reaction time and
endurance. Stimulant drinks typically contain active ingredients
such as caffeine and taurine, and are non-alcoholic. The bestknown
example is Red Bull.
- Energy shots refers to what are usually more concentrated
versions of refreshment/stimulant drinks. They typically retail in
a 50ml bottle rather than in a can of between 250ml and 500ml.
Protein-based sports nutrition drinks are excluded from this
Expert analysis from a specialist in the field
Written by Kiti Soininen, a Head of UK Food, Drink and Foodservice Research, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Consumers show real interest in fortified water products that offer sports and energy benefits, and in health drinks from brands already active in these markets. This interest suggests areas for operators to explore in order to build relevance among a wider audience, and as well as offering opportunities in the post-soft drinks levy operating environment.
Head of UK Food, Drink and Foodservice Research