UK Sports Participation market report
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Providing the most comprehensive and up-to-date information and analysis of the Sports Participation market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
Mintel’s definition of ‘participation sports’ is based on that set out by Sport England, which states that “the purpose of the activity must be sporting and not a means to another purpose” and that it “must have an established structure, defined by rules, and where appropriate, organised national or international competition”.
Mintel’s interpretation of the second element of this extends to the inclusion of athletic activities undertaken for fitness rather than competitive purposes, such as aerobics and/or weight training in a gym, and which are therefore less formally structured in terms of their rules and organisation, but which still have an accepted means of or basis for participation.
For the purposes of this Report, Mintel’s definition of ‘sport’ includes all activities listed below, which have been grouped under four key typologies for the purposes of discussion throughout the Report:
- Weight training/gym
- Aerobics/fitness classes
- Rugby (union/league)
- Table tennis
- Watersports (eg windsurfing, canoeing)
- Martial arts (eg karate, kung fu)
- Action sports (eg BMX, skateboarding)
This Report assesses the UK market, with a particular focus on England in some parts, given the nature of the data available.
Expert analysis from a specialist in the field
Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fitness is both the main driver of participation in sport and the principal barrier to taking part. Successful providers need therefore to articulate the fitness benefits of their activities while allaying the fears of potential newcomers that they are not fit enough to join in.
Senior Leisure Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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