UK Sports Sponsorship Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sports Sponsorship market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this Report
This report examines sports marketing and sponsorship in the UK, focusing mainly on the sponsorship of sports properties, athletes and governing bodies. Sponsorships that only cover the broadcast of sports events are excluded, but may be discussed for the purposes of context, while many sponsorship deals will now include sponsorship of properties and broadcast coverage as part of the same deal.
Key points included
- eSports: the golden egg
- Mounting scrutiny around gambling companies
- Market forecasts and trends for Sports Sponsorship
- Chime Communications
- Engine Partners UK
- Havas Sports & Entertainment
- M&C Saatchi Sport & Entertainment
Expert analysis from a specialist in the field
Written by Marco Amasanti, a leading analyst in the B2B sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The sports arena continues to serve one of the main channels of sponsorship domestically and worldwide. Sports sponsorship thrived in 2018, underpinned largely by the booming profile of football’s Premier League, drawing huge interest as one of the world’s largest sports markets
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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