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UK Sugar and Gum Confectionery Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Sugar and Gum Confectionery market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Emma Clifford, a leading analyst in Food & Drink, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

With volumes sales of sweets expected to continue to fall, the onus is on companies to encourage trading up within the category. The premium end of the market, however, remains underdeveloped – despite strong consumer demand – creating ripe opportunities for innovation in this area. High quality ingredients, sophisticated flavours, artisanship and provenance of ingredients can all play important roles in denoting a premium status. Emma Clifford
Associate Director - Food & Drink

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This Report examines the UK retail market for sugar confectionery (including mints) and gum. Mintel’s definition includes products sold through the retail channel, including:

  • soft confectionery (such as jelly sweets, pastilles)
  • standard and power mints
  • hard confectionery (such as boiled sweets, toffees, caramels)
  • functional confectionery (such as medicated confectionery)
  • chewing gum and bubblegum
  • other confectionery (such as loose pick n’ mix and lollipops)

It excludes sales of chocolate confectionery. Sales via catering or foodservice establishments are excluded; however, references and comparisons to these sectors may be made where relevant.

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this report
      • Executive Summary

          • The market
            • Sugar confectionery
              • Figure 1: UK retail sales of sweets, by value, 2012-22
            • Gum confectionery
              • Figure 2: UK retail sales of gum, by value, 2012-22
            • Market factors
              • PHE publishes category-specific targets for sugar reduction
                • Shrinkflation attracts media attention
                  • Growing population of 10-19s is good news for the market
                    • Companies and brands
                      • A big increase in average prices for Haribo
                        • Volume growth for Maynards Bassetts and Swizzels
                          • Wrigley’s monopoly on the gum market weakens slightly
                            • High-profile L/N/R sugar NPD
                              • Sharing formats dominate NPD in sweets
                                • A steady rise in vegan launches, but these remain niche
                                  • Adspend remains stable in 2016
                                    • Haribo closes the gap on Wrigley in adspend
                                      • The consumer
                                        • High levels of weekly usage of sweets
                                          • Figure 3: Usage of sweets and gum, October 2017
                                        • Ingrained use of gum
                                          • Figure 4: Frequency of usage of sweets and gum, October 2017
                                        • Scope to build on gifting in sweets
                                          • Over half eat sweets to boost their mood
                                            • Figure 5: Behaviours related to sweets, October 2017
                                          • Brands should help to deal with the problems of gum disposal
                                            • Figure 6: Behaviours related to gum, October 2017
                                          • Herbs/spices can create to exciting and sophisticated flavours
                                            • Artisan positioning should be extended beyond fudge
                                              • Figure 7: Interest in innovation in sweets, October 2017
                                            • Sharing bags seen to make it easy to eat too much
                                              • Demand for more naturally sourced sweeteners
                                                • More brands should look to seasonal flavours
                                                  • Figure 8: Attitudes towards sweets, October 2017
                                                • Soft, buttery sweets win on comfort, satisfaction and indulgence
                                                  • Figure 9: Correspondence analysis: perceptions of sweets with different textures, October 2017
                                                • What we think
                                                • Issues and Insights

                                                  • Sophisticated flavours can take sweets into a foodie domain
                                                    • The facts
                                                      • The implications
                                                        • NPD from major sweets brands could mark a major turning point for L/N/R sugar innovation
                                                          • The facts
                                                            • The implications
                                                              • Helping with the problems of gum disposal can build brand loyalty in the gum market
                                                                • The facts
                                                                  • The implications
                                                                  • The Market – What You Need to Know

                                                                    • Sweets drive the performance of the total market
                                                                      • Growth in volume sales of sweets defies the sugar scare
                                                                        • The sweets market takes a knock in 2017
                                                                          • Volume sales of sweets set to continue to ebb
                                                                            • Further declines for gum
                                                                              • PHE publishes category-specific targets for sugar reduction
                                                                                • Shrinkflation attracts media attention
                                                                                  • Growing population of 10-19s is good news for the market
                                                                                  • Market Size and Segmentation

                                                                                    • The sugar and gum confectionery market falls into decline in 2017
                                                                                      • Figure 10: UK retail sales of sweets and gum, by value and volume, 2012-22
                                                                                    • Growth in volume sales of sweets defies the sugar scare
                                                                                      • The sweets market takes a knock in 2017
                                                                                        • Figure 11: UK retail sales of sweets, by value and volume, 2012-22
                                                                                      • The future
                                                                                          • Figure 12: UK retail sales of sweets, by value, 2012-22
                                                                                          • Figure 13: UK retail sales of sweets, by volume, 2012-22
                                                                                        • Further declines for gum in 2017
                                                                                          • Figure 14: UK retail sales of gum, by value and volume, 2012-22
                                                                                        • The future
                                                                                          • Figure 15: UK retail sales of gum, by value, 2012-22
                                                                                          • Figure 16: UK retail sales of gum, by volume, 2012-22
                                                                                        • Forecast methodology
                                                                                        • Market Drivers

                                                                                          • Mounting concerns over sugar
                                                                                            • Yet volume sales of sweets were undented over 2012-16
                                                                                              • PHE publishes category-specific targets for sugar reduction
                                                                                                • Portion control flagged up as most relevant option for sugar reduction in sweets
                                                                                                  • Shrinkflation attracts media attention
                                                                                                    • Action on Sugar (AoS) calls for sugar tax to be extended to confectionery
                                                                                                      • Graphic health warnings have even been mooted
                                                                                                        • Ingrained wariness towards artificial sweeteners
                                                                                                          • New rules ban companies from advertising sugary products to children on any media
                                                                                                            • End of EU sugar quotas to ease price pressures on manufacturers
                                                                                                              • Growing population of 10-19s is good news for the market
                                                                                                                • Figure 17: Trends in the age structure of the UK population, 2012-22
                                                                                                            • Companies and Brands – What You Need to Know

                                                                                                              • A big increase in average prices for Haribo
                                                                                                                • Volume growth for Maynards Bassetts and Swizzels
                                                                                                                  • Wrigley’s monopoly on the gum market weakens slightly
                                                                                                                    • High-profile L/N/R sugar NPD
                                                                                                                      • Sharing size formats dominate NPD in sweets
                                                                                                                        • A steady rise in vegan launches, but these remain niche
                                                                                                                          • Adspend remains stable in 2016
                                                                                                                            • Haribo closes the gap on Wrigley in adspend
                                                                                                                            • Market Share

                                                                                                                              • A big increase in average prices for Haribo
                                                                                                                                • Figure 18: Leading brands’ sales and shares in the UK sugar confectionery market, by value and volume, 2015/16 and 2016/17
                                                                                                                              • Maynards Bassetts is one of the few top brands securing volume growth
                                                                                                                                • Value sales of the Swizzels jump by a third
                                                                                                                                  • Figure 19: Leading manufacturers’ sales and shares in the UK sugar confectionery market, by value and volume, 2015/16 and 2016/17
                                                                                                                                • Wrigley’s monopoly in the gum market weakens slightly
                                                                                                                                  • Figure 20: Leading brands’ sales and shares in the UK gum market, by value and volume, 2015/16 and 2016/17
                                                                                                                                  • Figure 21: Leading manufacturers’ sales and shares in the UK gum market, by value and volume, 2015/16 and 2016/17
                                                                                                                              • Launch Activity and Innovation

                                                                                                                                • An uptick in private label NPD
                                                                                                                                  • Figure 22: Share of new product launches in the UK sugar and gum confectionery market, by brand and private label, 2012-17
                                                                                                                                • Two top companies diversify their offerings with L/N/R sugar NPD
                                                                                                                                  • Perfetti Van Melle
                                                                                                                                    • Nestlé
                                                                                                                                      • Co-op unveils own-label sugar-free sweets
                                                                                                                                        • Smaller players go all out on the guilt-free positioning
                                                                                                                                          • Zusto – A new naturally-derived sweetener in the L/N/R sugar arena
                                                                                                                                            • Combining sugar-free with other free-from credentials
                                                                                                                                              • A steady rise in vegan launches, but remains niche
                                                                                                                                                  • Figure 23: Share of new product launches in the UK sugar and gum confectionery market carrying a vegetarian and vegan claim, 2013-17
                                                                                                                                                • Sharing formats dominate NPD in sweets
                                                                                                                                                  • Meanwhile small packs tap into permissibility
                                                                                                                                                    • Digital media influences NPD in sweets
                                                                                                                                                      • Love Hearts enters the digital age with an emoji-themed range
                                                                                                                                                        • Mentos looks to encourage personal interactions
                                                                                                                                                          • The quirky unicorn trend finds its way into sweets
                                                                                                                                                            • More exciting, adult-oriented flavours
                                                                                                                                                              • Mocktail flavours
                                                                                                                                                                • Limited editions align with good causes
                                                                                                                                                                  • Smint ups the ante with new fresh breath technology
                                                                                                                                                                  • Advertising and Marketing Activity

                                                                                                                                                                    • Adspend remains stable in 2016
                                                                                                                                                                      • Figure 24: Total above-the line, online display and direct mail advertising expenditure on sugar and gum confectionery, 2013-17
                                                                                                                                                                      • Figure 25: Total above-the-line, online display and direct mail advertising expenditure on sugar and gum confectionery, by top 15 companies (sorted by 2016), 2013-17
                                                                                                                                                                    • Fruittella looks to print and digital advertising
                                                                                                                                                                      • Sharing personal moments is encouraged by Mentos
                                                                                                                                                                        • Tangerine Confectionery makes a return to TV advertising
                                                                                                                                                                          • Haribo supports its Starmix Multipacks
                                                                                                                                                                            • Nestlé runs promotions to tap into the ‘big night in’ trend
                                                                                                                                                                              • Maynards Bassett creates an experiential art campaign
                                                                                                                                                                                • Chupa Chups targets teens with a sugar-free message
                                                                                                                                                                                  • Nielsen Ad Intel coverage
                                                                                                                                                                                  • The Consumer – What You Need to Know

                                                                                                                                                                                    • High levels of weekly usage of sweets
                                                                                                                                                                                      • Ingrained use of gum
                                                                                                                                                                                        • Scope to build on gifting in sweets
                                                                                                                                                                                          • Over half eat sweets to boost their mood
                                                                                                                                                                                            • Brands should help to deal with the problems of gum disposal
                                                                                                                                                                                              • Herbs/spices can create to exciting and sophisticated flavours
                                                                                                                                                                                                • Artisan positioning should be extended beyond fudge
                                                                                                                                                                                                  • Sharing bags seen to make it easy to eat too much
                                                                                                                                                                                                    • Demand for more naturally sourced sweeteners
                                                                                                                                                                                                      • More brands should look to seasonal flavours
                                                                                                                                                                                                        • Soft, buttery sweets win on comfort, satisfaction and indulgence
                                                                                                                                                                                                        • Usage of Sweets and Gum

                                                                                                                                                                                                          • High levels of weekly usage of sweets
                                                                                                                                                                                                            • Figure 26: Usage of sweets and gum, by type, October 2017
                                                                                                                                                                                                          • Under-35s and families are the core audience for sweets
                                                                                                                                                                                                            • A third eat sugar-free sweets
                                                                                                                                                                                                              • Figure 27: Usage of sugar-free sweets, by gender and age, October 2017
                                                                                                                                                                                                            • Ingrained use of gum
                                                                                                                                                                                                              • Figure 28: Frequency of usage of sweets and gum, October 2017
                                                                                                                                                                                                          • Behaviours relating to Sweets and Gum

                                                                                                                                                                                                            • Scope to build on gifting in sweets
                                                                                                                                                                                                                • Figure 29: Behaviours related to sweets, October 2017
                                                                                                                                                                                                              • Over half eat sweets to boost their mood
                                                                                                                                                                                                                • Dipping sauces can add an exciting new element to sweets
                                                                                                                                                                                                                  • Brands should help to deal with the problems of gum disposal
                                                                                                                                                                                                                      • Figure 30: Behaviours related to gum, October 2017
                                                                                                                                                                                                                  • Interest in Innovation in Sweets

                                                                                                                                                                                                                    • Demand for more premium sweets
                                                                                                                                                                                                                      • Herbs/spices lend themselves well to exciting and sophisticated flavours
                                                                                                                                                                                                                        • Figure 31: Interest in innovation in sweets, October 2017
                                                                                                                                                                                                                      • Artisan positioning should be extended beyond fudge
                                                                                                                                                                                                                        • British ingredients can help to win over the older generation
                                                                                                                                                                                                                          • Taking inspiration from other countries can create foodie appeal
                                                                                                                                                                                                                          • Attitudes towards Sweets

                                                                                                                                                                                                                            • Sharing bags seen to make it easy to eat too much
                                                                                                                                                                                                                              • Strong demand for packaging which helps with portion control
                                                                                                                                                                                                                                • Figure 32: Attitudes towards sweets, October 2017
                                                                                                                                                                                                                              • Demand for more naturally sourced sweeteners
                                                                                                                                                                                                                                • More brands should look to seasonal flavours
                                                                                                                                                                                                                                • Associations with Different Textures of Sweets

                                                                                                                                                                                                                                  • Hard sweets are the least appealing
                                                                                                                                                                                                                                    • Figure 33: Correspondence analysis: perceptions of sweets with different textures, October 2017
                                                                                                                                                                                                                                    • Figure 34: Qualities associated with different textures of sweets, October 2017
                                                                                                                                                                                                                                    • Figure 35: Further qualities associated with different textures of sweets, October 2017
                                                                                                                                                                                                                                  • Soft, buttery sweets win on comfort, satisfaction and indulgence
                                                                                                                                                                                                                                    • Chewy and crunchy sweets have a fun factor
                                                                                                                                                                                                                                    • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                                                                                                                                                        • Abbreviations
                                                                                                                                                                                                                                          • Consumer research methodology
                                                                                                                                                                                                                                          • Appendix – Market Size and Forecast

                                                                                                                                                                                                                                              • Figure 36: UK retail sales of sugar and gum confectionery, by value, 2012-22
                                                                                                                                                                                                                                              • Figure 37: UK retail sales of sugar and gum confectionery, by volume, 2012-22
                                                                                                                                                                                                                                            • Forecast methodology
                                                                                                                                                                                                                                                • Figure 38: Total UK retail value sales of sweets and gum, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                                • Figure 39: Total UK retail volume sales of sweets and gum, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                                • Figure 40: Total UK retail value sales of sweets, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                                • Figure 41: Total UK retail volume sales of sweets, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                                • Figure 42: Total UK retail value sales of gum, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                                • Figure 43: Total UK retail volume sales of sweets, best- and worst-case forecast, 2017-22
                                                                                                                                                                                                                                            • Appendix – Launch Activity and Innovation

                                                                                                                                                                                                                                                • Figure 44: Share of new product launches in the UK sugar and gum confectionery market, by company (sorted by 2017, top 15, 2012-17)
                                                                                                                                                                                                                                                • Figure 45: Share of new product launches in the UK sugar and gum confectionery market, by unit pack size, 2013-17