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UK Suncare market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Suncare market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Alex Fisher, a leading analyst in the Home & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The value increase in the suncare market is thanks to sun protection. Led by frequent usage rather than advances in innovation, shoppers are trading down to more basic sun protection to overcome extra expense. Aftersun remains a small segment with consumers unconvinced by its benefits, while self-tanning has fallen victim to the trend for a more subtle, natural glow. This could lead to more educational marketing strategies or even a revamp of product concepts. Alex Fisher
Researh Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Products covered in this Report

This Report covers the following suncare products:

  • Sun protection products in any format, including milks, lotions, creams, gels, oils, sprays, mousse, roll-ons, sticks and wipes, and lip screen, which protect the skin against UVA/UVB rays
  • Aftersun products
  • Self-tanning products

Excluded

  • Preparations designed for use with sunbeds.
  • Toiletries such as shampoos or hair styling products that contain sunscreens.
  • Make-up products for the sun, such as creams, gels and powder bronzers that are primarily intended for cosmetic use.
  • Skincare products with added sun protection factors (SPF), which are not designed specifically for use in the sun/while sunbathing, are excluded from market sizing but are discussed in the context of the Report.

What you get

What's included

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Table of contents

  1. Overview

    • What you need to know
      • Products covered in this Report
        • Excluded
        • Executive Summary

            • The market
              • Weather dependency starts to diminish
                • Figure 1: Best- and worst-case forecast for retail value sales of mass-market suncare products, 2012-22
              • Companies and brands
                • Protection triumphs while tanning holds on
                  • Figure 2: UK brand shares in value sales of mass-market sun protection and aftersun, year ending September 2017
                  • Figure 3: UK brand shares in value sales of mass-market self-tanning, year ending September 2017
                • Innovation fails to excite
                  • Figure 4: New product development in the suncare category, by launch type, January 2014-October 2017
                • A change in campaign strategy
                  • In brands we trust
                    • The consumer
                      • Old habits die hard
                        • Figure 5: Sun protection and aftersun products used in the last 12 months, September 2017
                      • Simple signposts
                        • Figure 6: Attitudes towards sun protection products, September 2017
                      • Women have tanning traditions
                        • Figure 7: Sunless tanning products/services used in the last 12 months, September 2017
                      • All about results
                        • Figure 8: Factors when choosing self-tanning products, September 2017
                      • Show me the value
                        • Figure 9: Suncare correspondence analysis, September 2017
                      • Claims over names
                        • What we think
                        • Issues and Insights

                          • Sun protection becomes consumer-led
                            • The facts
                              • The implications
                                • Ensuring aftersun usage
                                  • The facts
                                    • The implications
                                      • Tanning loses focus
                                        • The facts
                                          • The implications
                                          • The Market – What You Need to Know

                                            • Weather dependency starts to diminish
                                              • Sun protection grows the market
                                                • A value race in the retailers
                                                  • Natural tanning affects both markets
                                                  • Market Size and Forecast

                                                    • Everyday suncare important for the future
                                                      • Figure 10: Value sales of mass-market suncare products, 2012-22
                                                    • Steady growth expected to 2022
                                                      • Figure 11: Best- and worst-case forecast for retail value sales of mass-market suncare products, 2012-22
                                                    • Forecast methodology
                                                    • Market Segmentation

                                                      • Sun protection leads category growth
                                                        • Figure 12: UK retail value sales of mass-market suncare products, by segment, 2016-17 (est)
                                                    • Channels to Market

                                                      • Own-label reputation strengthens
                                                        • Figure 13: UK retail value sales of mass-market suncare products, by outlet type, 2016-17 (est)
                                                    • Market Drivers

                                                      • Sunshine hours
                                                        • Figure 14: Total number of sunshine hours per season, 2014-17
                                                      • Brexit pushes holidaymakers to hotter destinations
                                                        • Population changes
                                                          • Figure 15: Trends in age structure of the UK population, by gender, 2012-22
                                                        • SPF benefits in other products
                                                          • Figure 16: Agreement with the statement “Moisturisers that contain SPF are as effective as using a separate SPF product”, by age, March 2017
                                                        • Women create glow with make-up
                                                          • Figure 17: Buying base make-up, May 2016 and March 2017
                                                      • Companies and Brands – What You Need to Know

                                                        • Protection triumphs while tanning holds on
                                                          • Innovation fails to excite
                                                            • A change in campaign strategy
                                                              • In brands we trust
                                                              • Market Share

                                                                • Increased usage boosts sun protection brands
                                                                  • Figure 18: UK retail value sales of mass-market sun protection and aftersun products, by brand, years ending September 2016 and 2017
                                                                  • Figure 19: Hawaiian Tropic Exotic Coconut After Sun Body Butter, 2017
                                                                • Few successful self-tan brands
                                                                  • Figure 20: UK retail value sales of mass-market self-tan products, by brand, years ending September 2016 and 2017
                                                                  • Figure 21: St Moriz Baywatch tan competition, June 2017
                                                              • Launch Activity and Innovation

                                                                • Suncare innovation fails to excite
                                                                  • Figure 22: New product development in the suncare category, by launch type, January 2014-October 2017
                                                                  • Figure 23: New product development in the suncare category, by sub-category, January 2014-October 2017
                                                                • Sun protection goes premium
                                                                  • Figure 24: New product development in the sun protection/aftersun sub-categories, by price positioning, January 2014-October 2017
                                                                  • Figure 25: New product development in the UK sun protection/aftersun sub-categories, by ultimate company, 2016
                                                                  • Figure 26: Beiersdorf sun protection roll-on launches under the NIVEA Sun brand, 2016
                                                                • Convenience is king
                                                                  • Figure 27: Top fastest-growing and fastest-declining claims in the UK sun protection and aftersun sub-categories, 2015-16
                                                                  • Figure 28: Prestige sun protection/aftersun product launches with anti-ageing claims, 2016-17
                                                                • Self-tan becomes more accessible
                                                                  • Figure 29: New product development in the self-tanning sub-category, by price positioning, January 2014-October 2017
                                                                  • Figure 30: New product development in the UK self-tanning sub-category, by ultimate company, 2016
                                                                  • Figure 31: Ferne Beauty self-tan launches, 2016
                                                                • Not just a tan
                                                                  • Figure 32: Top fastest-growing and fastest-declining claims in the UK self-tanning sub-category, 2015-16
                                                                  • Figure 33: Self-tan mask launches with ease of use claims, 2016-17
                                                              • Advertising and Marketing Activity

                                                                • Advertisers give digital a chance
                                                                  • Figure 34: Total recorded above-the-line, online display and direct mail advertising expenditure on suncare, January 2014-October 2017
                                                                  • Figure 35: Total above-the-line, online display and direct mail advertising expenditure on suncare, by media type, January 2014-October 2017
                                                                  • Figure 36: Total recorded above-the-line, online display and direct mail advertising expenditure on suncare, by quarter, January 2014-October 2017
                                                                • Aftersun and self-tanning see increased investment
                                                                  • Figure 37: Total recorded above-the-line, online display and direct mail advertising expenditure on suncare, by segment, January 2014-October 2017
                                                                • Safety messages versus fun in the sun
                                                                  • Figure 38: Total recorded above-the-line, online display and direct mail advertising expenditure on suncare, by ultimate company and other, 2016
                                                                  • Figure 39: TV campaigns from Soleve and NIVEA Sun, 2016
                                                                  • Figure 40: Garnier Ambre Solaire Kids advertising, 2016
                                                                • Nielsen Ad Intel coverage
                                                                • Brand Research

                                                                    • Brand map
                                                                      • Figure 41: Attitudes towards and usage of selected brands, November 2017
                                                                    • Key brand metrics
                                                                      • Figure 42: Key metrics for selected brands, November 2017
                                                                    • Brand attitudes: opportunity for suncare that champions health and wellbeing
                                                                      • Figure 43: Attitudes, by brand, November 2017
                                                                    • Brand personality: self-tan brands seen as less accessible than protection brands
                                                                      • Figure 44: Brand personality – Macro image, November 2017
                                                                    • No suncare brands considered especially innovative
                                                                      • Figure 45: Brand personality – Micro image, November 2017
                                                                    • Brand analysis
                                                                      • NIVEA Sun is the most trusted and accessible
                                                                        • Figure 46: User profile of NIVEA Sun, November 2017
                                                                      • Garnier Ambre Solaire is trusted, but not a favourite brand
                                                                        • Figure 47: User profile of Garnier Ambre Solaire, November 2017
                                                                      • Although fun and youthful, Rimmel lacks deeper connection
                                                                        • Figure 48: User profile of Rimmel, November 2017
                                                                      • St Tropez’s glamorous and exclusive image has shoppers willing to pay more
                                                                        • Figure 49: User profile of St Tropez, November 2017
                                                                      • Skinny Tan comes across as unethical and tacky
                                                                        • Figure 50: User profile of Skinny Tan, November 2017
                                                                      • Superdrug Solait still considered basic, despite summer marketing push
                                                                        • Figure 51: User profile of Superdrug Solait, November 2017
                                                                    • The Consumer – What You Need to Know

                                                                      • Old habits die hard
                                                                        • Simple signposts
                                                                          • Women have tanning traditions
                                                                            • All about results
                                                                              • Show me the value
                                                                                • Claims over names
                                                                                • Usage of Sun Protection and Aftersun Products

                                                                                  • Little experimentation with formats
                                                                                    • Figure 52: Sun protection and aftersun products used in the last 12 months, September 2017
                                                                                  • Education for the older consumer
                                                                                    • Figure 53: Sun protection and aftersun products used in the last 12 months, by age, September 2017
                                                                                  • Aftersun is an afterthought
                                                                                    • Men less engaged with sun protection factors
                                                                                      • Figure 54: Sun protection levels used in the last 12 months, by gender, September 2017
                                                                                  • Attitudes towards Sun Protection and Aftersun

                                                                                    • Cloudy with a chance of sunscreen
                                                                                      • Figure 55: Attitudes towards sun protection products, September 2017
                                                                                    • Aftersun not yet a necessity
                                                                                      • A little help
                                                                                        • Figure 56: Klenskin in-shower sunscreen products, 2017
                                                                                    • Usage of Sunless Tanning Products

                                                                                      • Self-tanning usage remains low
                                                                                        • Figure 57: Sunless tanning products/services used in the last 12 months, September 2017
                                                                                        • Figure 58: Self-tanning products/services used in the last 12 months – females, by age, September 2017
                                                                                      • Women stick with formats they know
                                                                                      • Choice Factors in Self-tanning

                                                                                        • Results don’t rely on brand
                                                                                          • Figure 59: Factors when choosing self-tanning products, September 2017
                                                                                        • No artificials
                                                                                        • Perceptions of Suncare Products

                                                                                          • Aftersun differentiation
                                                                                            • Figure 60: Suncare correspondence analysis, September 2017
                                                                                            • Figure 61: Perceptions of suncare products, September 2017
                                                                                          • The price of protection
                                                                                            • Non-use of tanning skews views
                                                                                            • Buying Suncare Products

                                                                                                • Product details are important
                                                                                                  • Figure 62: Heat map of areas of importance when buying a sun protection product, July 2017
                                                                                                • Beliefs on water resistance
                                                                                                  • What’s in a brand name?
                                                                                                  • Appendix – Data Sources, Abbreviations and Supporting Information

                                                                                                      • Abbreviations
                                                                                                        • Consumer research methodology
                                                                                                          • Correspondence analysis methodology
                                                                                                            • Forecast methodology
                                                                                                            • Appendix – Buying Suncare Products

                                                                                                                • Figure 63: Areas of importance when buying a sun protection product, July 2017