Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Sweet Biscuits and Snack Bars market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Richard Caines, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Both more indulgent features, such as a thick covering of chocolate and indulgent fillings, and naturally healthy ingredients, are of strong interest to eaters of sweet biscuits. Tailoring NPD to both these demands is needed to maximise the number of usage occasions for biscuits. Limiting the amount of sweet biscuits eaten is on the minds of most eaters, so products that offer portion control or that are a healthier substitute will appeal as permissible treats.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
Products covered in this Report
This Report covers sweet biscuits, including breakfast biscuits, as
well as cereal/snack bars sold through retail channels.
Sweet biscuits include everyday biscuits (eg digestives, Rich Tea),
biscuits with added ingredients such as chocolate coatings, cream
or jam fillings, cookies and chocolate biscuit bars (eg Penguin,
Club). The latter also includes chocolate biscuit bars classified as
biscuits from brands like KitKat.
Cereal and snack bars include fruit-based, nut-/seed-based,
cereal-/granola-based bars, and energy/exercise bars (eg Trek
Bar), but exclude sports nutrition bars and meal replacement bars
targeted for dieting.
The market definition differs from that used by Mintel Market
Sizes (MMS) as chocolate biscuit bars are included in this Report.