UK Televisions market report
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Providing the most comprehensive and up-to-date information and analysis of the Televisions market, and the behaviours, preferences and habits of the consumer.
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Products covered in this Report
This Report examines the UK market for televisions. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, are not included within this definition, and are not included in the market size estimates.
A number of types of television are capable of being connected to computers with audio and video cables, and displaying content from the internet accordingly. Other televisions have the ability to connect directly to the internet built into them, and come with customised software designed to facilitate this. This latter category of devices is what is referred to when ‘smart’ or ‘internetenabled’ televisions are discussed in this Report.
‘3D television’ (or 3DTV) refers to any television with the ability to display 3D content (whether from a satellite, cable or digital terrestrial TV signal, read from a disc or from an internet source). Some televisions use ‘passive’ glasses to accomplish this, where polarised plastic panes filter the content seen by each eye. Other televisions use ‘active shutter’ glasses, where batterypowered shutters within the glasses are used to the same end effect. Both technologies are covered under discussion of 3D television.
For the purposes of this Report, small-screen TVs are classified as those sized 31ʺ and below, medium TVs are sized 32-45ʺ and large-screen TVs refer to those sized 46ʺ and above.
The terms 4K and Ultra HD are used interchangeably throughout this Report in reference to the next generation of picture quality. Ultra HDTVs are categorised as those that display a horizontal resolution of 4,000 pixels.
Discussion of the ‘main’ television set refers to the television consumers will spend most time with. Normally this is contained in the living room. ‘Secondary’ sets are generally referred to as TVs in kitchens, bedrooms or other rooms.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
With consumers prioritising improved picture quality over fundamental changes to the viewing experience, 4K TVs will prove more popular than 3D technology in the long-term. With growth slowing due to economic uncertainty and rising import costs, educating consumers on the benefits of the technology and effectively showcasing an expanding content range will be vital to boost upgrades.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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