UK Televisions market report
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Providing the most comprehensive and up-to-date information and analysis of the Televisions market, and the behaviours, preferences and habits of the consumer.
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Covered in this report
This report examines the UK market for televisions. ‘Televisions’ in this context refers to any independent device built explicitly with the purpose of receiving broadcast television signals. Personal computers plugged into an aerial, for example, are not included within this definition, and are not included in the market size estimates.
A number of types of television are capable of being connected to computers with audio and video cables, and displaying content from the internet accordingly. Other televisions have the ability to connect to the internet built into them, and come with customised software designed to facilitate this. This latter category of devices is what is referred to when ‘smart’ or ‘internetenabled’ televisions are discussed in this report.
What you need to know
Retailers focused on the build-up to the World Cup in June and July to push sales of large Ultra HD 4K televisions. While this strategy continues to be effective, the short-term boost will not be sufficient to stop a decline in market volume and value. While people tend to keep their televisions until end of their lifecycle, fewer sets beyond the main tv are being replaced. More households just have one set, with a tendency for people to rely on portable connected devices such as laptops and tablets in other rooms.
The increasing emphasis on the main television set has seen an increasing number of people upgrade to Ultra HD 4K. While the lack of 4K content, particularly on broadcast channels, is a barrier, the primary issue remains price. The leading manufacturers are focused on Ultra HD screens and offers a wider range of screens size at different price entry points to boost interest. However,so many people happy with HD screens and the majority of televisions already connected to the internet, progress will be slow.
Expert analysis from a specialist in the field
Written by Adrian Reynolds, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Take-up of Ultra HD 4K televisions has been evident in the last year and a focus on World Cup promotions will have provided a further boost to sales. However, it will not be sufficient to prevent a decline in market value, with the majority of people keeping televisions until they stop working. The trend towards viewing on portable devices such as laptops and tablets means many additional televisions will not be replaced at the end of their lifecycle, placing increasing emphasis on the main living room set market.
Consumer Technology Analyst
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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