Sorry for interrupting, this website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Learn more
Accept & Close

UK The Football Industry Market Report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Football Industry market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

This report concentrates on the professional football industry in the UK, quantifying admissions by volume and value, and examining other revenue sources, such as sponsorship and broadcasting rights fees. The main focus of this report is English professional football and the Premier League in particular, although it also includes discussion of and data on the EFL, FA Cup and Carabao Cup where appropriate. Accompanying figures make clear the competition to which each relates. This report draws on information gathered by Deloitte’s Annual Review of Football Finance, which is sourced where shown.

Key points included

  • Traditional TV can ride over-the-top challenge
  • Smaller screens set to prosper beyond the final whistle

What you need to know

The clubs of the Premier League and EFL (English Football League) are expected to have achieved record revenues of £560 million during 2017/18 thanks to income growth in each of their core broadcast, commercial and matchday segments.

The step change in market value seen at the beginning of each of the last two Premier League broadcasting contract periods is likely to be less pronounced at the next renewal in 2019/20, however, as the domestic element of those rights experiences its first dip in value.

The upside of that situation, though, is that it is opening the door to the league’s first experiments with OTT (over-the-top) streamed video services, which could in the longer term lead to potentially significant new revenue streams, rights sales opportunities and digital distribution models.

Expert analysis from a specialist in the field

Written by David Walmsley, a leading analyst in the Leisure sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Football’s broadcasting boom is by no means over but it will see a slowdown in growth over the medium term as the value of domestic Premier League rights takes a dip for the first time. International rights income will continue to rise, however, in a measure of the global appeal that should also enable clubs to earn more commercial revenue overseas. . David Walmsley
Senior Leisure Analyst

What you get

What's included

Why buy from us?

Succeed

Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.

Instant Access

Buy now and you'll have instant access to the information you need to make the right decisions.

Opportunities

Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.

Trusted

A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.

Table of contents

  1. Overview

    • What you need to know
      • Covered in this Report
      • Executive Summary

          • The market
            • Club revenues hit another record high
              • Figure 1: Forecast of English professional football club* revenues, 2012/13-2022/23
            • Boom still built on broadcasting
              • Figure 2: Premier League club revenues, by segment, 2013/14-2017/18
            • World Cup tops TV ratings
              • Figure 3: Premier League live television audiences, 2013/14-2017/18
            • An elite within the elite
              • Figure 4: Share of English professional football club revenues, by division, 2016/17
            • The consumer
              • World Cup casuals top up fan base
                • Figure 5: Watching live football, July 2018
              • Game starts scoring outside the box
                • Figure 6: Methods of watching live football, July 2018
              • Plenty of fans prepared to pay to view
                • Figure 7: Channels used to watch live football, July 2018
              • Match action sustains big screen’s appeal
                • Figure 8: Following football through media, July 2018
              • Younger fans put social issues before cost
                • Figure 9: Fan priorities for football clubs, July 2018
              • Sponsors seek value through engagement online
                • Figure 10: Fan priorities for football club sponsors, July 2018
              • What we think
              • Issues and Insights

                • Traditional TV can ride over-the-top challenge
                  • The facts
                    • The implications
                      • Smaller screens set to prosper beyond the final whistle
                        • The facts
                          • The implications
                          • The Market – What You Need to Know

                            • Club revenues hit record high
                              • Boom still built on broadcasting
                                • World Cup tops TV ratings
                                • Market Size and Forecast

                                  • TV and commerce drive revenue growth
                                    • Figure 11: English professional football club* revenues, 2012/13-2022/23
                                  • Attendances up again
                                      • Figure 12: English professional club football attendances, by division, 2013/14-2017/18
                                    • Forecast
                                        • Figure 13: Forecast of English professional football club* revenues, 2012/13-2022/23
                                      • Forecast methodology
                                      • Market Segmentation

                                        • Clubs bank on broadcast boom
                                            • Figure 14: Premier League club revenues, by segment, 2013/14-2017/18
                                          • Star power rakes in global rights fees
                                              • Figure 15: Value of Premier League broadcast rights, 2004-19
                                          • Market Drivers

                                            • Football top of the table
                                                • Figure 16: Interest in football among key demographic groups, 2017/18
                                              • Ticket pricing still has a perception problem
                                                  • Figure 17: Price distribution of Premier League match tickets*, 2017/18
                                                • TV thrillers keep fans on the edge of the sofa
                                                    • Figure 18: Premier League live television audiences, 2013/14-2017/18
                                                  • Stadium investment hits new high
                                                      • Figure 19: Capital investment by English professional football clubs, by division, 2013/14-2016/17
                                                    • Smart strategies as TV goes over the top
                                                        • Figure 20: Television connectivity, April 2018
                                                    • Companies and Brands – What You Need to Know

                                                      • Rich getting richer
                                                        • Amazon dips a toe in streaming waters
                                                          • Mobile ticketing helps stadia go paper-free
                                                            • Manchester United retains commercial crown
                                                            • Market Share

                                                              • Minority rule
                                                                  • Figure 21: Share of English professional football club revenues, by division, 2016/17
                                                                • An elite within the elite
                                                                  • Figure 22: Share of aggregate Premier League revenues, 2016/17
                                                              • Launch Activity and Innovation

                                                                • Amazon breaks new ground in broadcast rights
                                                                  • iFollow leads in streaming
                                                                    • Table for (League) Two?
                                                                      • Caterers gamble on volume beating value
                                                                        • Blockchain looks to provide the missing link in the ticket market
                                                                          • Smartphones the ticket to seamless spending
                                                                          • Club Profiles

                                                                            • Manchester United retains commercial crown
                                                                              • Figure 23: Leading Premier League clubs, by revenue, 2016/17
                                                                            • Manchester United
                                                                                • Figure 24: Manchester United revenues, by segment, 2013/14-2016/17
                                                                              • Manchester City
                                                                                  • Figure 25: Manchester City revenues, by segment, 2013/14-2016/17
                                                                                • Arsenal
                                                                                    • Figure 26: Arsenal revenues, by segment, 2013/14-2016/17
                                                                                  • Liverpool
                                                                                    • Figure 27: Liverpool revenues, by segment, 2013/14-2016/17
                                                                                  • Chelsea
                                                                                      • Figure 28: Chelsea revenues, by segment, 2013/14-2016/17
                                                                                    • Tottenham Hotspur
                                                                                        • Figure 29: Tottenham Hotspur revenues, by segment, 2013/14-2016/17
                                                                                    • The Consumer – What You Need to Know

                                                                                      • World Cup has universal appeal
                                                                                        • Livestreaming gets in the game
                                                                                          • Plenty of fans prepared to pay to view
                                                                                            • Fans stay with TV until the final whistle
                                                                                              • Younger fans put social issues ahead of cost
                                                                                                • Sponsors seek value through engagement online
                                                                                                • The Football Nation

                                                                                                  • World Cup delivers peak football...
                                                                                                    • Figure 30: Watching live football, July 2018
                                                                                                  • ...and closes the gender gap
                                                                                                      • Figure 31: Watching live football, by gender and age, August 2017 and July 2018
                                                                                                  • Experience of Live Football

                                                                                                    • Game starts scoring outside the box
                                                                                                        • Figure 32: Methods of watching live football, July 2018
                                                                                                      • Young still priced out of seats and subscriptions
                                                                                                          • Figure 33: Methods of watching live football, by age, July 2018
                                                                                                      • Live Football Viewing

                                                                                                        • Out-of-home market a destination for brands
                                                                                                            • Figure 34: Channels used to watch live football, July 2018
                                                                                                          • Television still where football needs to be seen
                                                                                                            • Figure 35: Platforms used to watch live football, by channel or streaming service watched, July 2018
                                                                                                        • Football Media

                                                                                                          • Match action sustains big screen’s appeal
                                                                                                              • Figure 36: Following football through media, July 2018
                                                                                                            • Fan TV attracting brand supporters
                                                                                                                • Figure 37: Experience of watching non-match video online, by socio-demographic status and gross household income, July 2018
                                                                                                            • Fan Issues

                                                                                                              • A generation gap emerges in concern over cost
                                                                                                                  • Figure 38: Fan priorities for football clubs, July 2018
                                                                                                                • A change of priorities at the gate
                                                                                                                    • Figure 39: Fan priorities for football clubs, by experience of watching live football, July 2018
                                                                                                                • Sponsor Opportunities

                                                                                                                  • Can brands show fans they offer more than cash?
                                                                                                                      • Figure 40: Fan priorities for football club sponsors, July 2018
                                                                                                                    • Sponsors to find greatest reach online
                                                                                                                      • Figure 41: Fan priorities for football club sponsors, by experience of live football, July 2018
                                                                                                                  • Appendix

                                                                                                                    • Data sources
                                                                                                                      • Abbreviations
                                                                                                                        • Fan chart forecast
                                                                                                                            • Figure 42: Forecast of English professional football club* revenues, 2017/18-2022/23