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UK The Leisure Outlook - Quarterly Update market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the The Leisure Outlook - Quarterly Update market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this Report

KEY FINDINGS

  • Brits’ gearing up for a more indulgent summer

CURRENT PARTICIPATION IN LEISURE ACTIVITIES

  • Brits most likely to dine in pubs or order takeaways
  • Takeaway services and pubs both attract parents of young children
  • Fast food outlets and table-serviced restaurants just as popular
  • Brits still enjoy a drink

QUARTERLY CHANGES IN LEISURE ACTIVITY PARTICIPATION

  • New Years’ health kick clearly noticeable in pub visits
  • Consumers keen to get fit

ANNUAL CHANGES IN LEISURE ACTIVITY PARTICIPATION

  • Pubs see largest decline in visits
  • Gyms see biggest rise in attendance

SPENDING ON LEISURE ACTIVITIES

  • Pubs continue to rival restaurants
  • Brits cutting back on eating out expenditure
  • Wet-led establishments least affected
  • Spending on drinks in pubs is up
  • Spend on eating out is fairly stable
  • Planned spend on leisure events increasing
  • Consumer confidence stabilising and outlook more positive

PUB ACTIVITIES

  • Fewer celebrating in pubs this quarter
  • Annual growth in pub activity
  • Live sports viewing and social media interaction see most growth

Expert analysis from a specialist in the field

Written by Helen Fricker, a leading analyst in the Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Consumers cut back on spending and put more focus on their health at the start of the year. As we approach summer peoples’ priorities appear to be shifting. A quality over quantity mind-set is still apparent but intention to spend on drinking and dining out is on the rise. Leisure events such as theatre and sports are also more on Brit’s agendas so are likely to receive a boost in attendance over the coming months. Helen Fricker
Associate Director - Leisure

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Table of contents

  1. Key Findings

      • The rise of a more confident leisure consumer
        • Record high employment
          • Inflation calms
            • Pubs win as a third space but miss out on volume of sales
              • Consumers reprioritise their leisure spending towards sharing experiences...
                • Pub/bar visiting is an important part of British culture
                  • ...and on frequent habitual activities
                    • Pubs, takeaways and fast food are top three leisure activities
                      • Young Brits enjoy working out in gyms
                      • Market Drivers

                        • UK unemployment levels remain low
                          • Figure 1: Employment and unemployment, by gender, 2012-22
                        • Consumer confidence stabilising and outlook more positive
                          • Figure 2: Trends in how respondents would describe their financial situation, June 2009-June 2018
                        • Yet, consumers’ financial priorities suggest a cautious mindset
                          • Figure 3: Trends in what extra money is spent on, June 2017-June 2018
                        • Planned spend on leisure events increasing
                          • Figure 4: Trends in eating out and attending event behaviour in the last/planned for the next three months, June 2018
                      • Current Participation in Leisure Activities

                        • Pubs, takeaways and fast food winning hearts…
                          • …especially Younger Millennials
                            • Table-serviced restaurants just as popular
                              • Pub/bar visiting is an important part of British youth culture
                                • Young Brits enjoy working out in gyms
                                  • Figure 5: Participation in leisure activities, July 2018
                              • Annual Changes in Leisure Activity Participation

                                • World Cup 2018 failed to boost eating out activities
                                  • Figure 6: Participation in leisure activities, once a month or more, food and drink related, July 2016 vs July 2017 vs July 2018
                                • Heatwave 2018: too hot for the gym
                                  • Figure 7: Participation in leisure activities, once a month or more, non-food and drink related, July 2016 vs July 2017 vs July 2018
                                • Staying cool at theme parks this summer
                                • Spending on Leisure Activities

                                  • Pubs continue to attract higher spend
                                    • Figure 8: Leisure activity spend, July 2018
                                  • Consumers are spending more at nightclubs
                                  • Annual Changes in Spending

                                    • Brits spending more on fast food…
                                      • …especially those with busy lives
                                        • Figure 9: Approximate leisure activity spend, July 2016-July 2018
                                      • Premiumisation helps drinks sales to rise
                                        • Brits spending less on table service experiences…
                                          • ...but older diners unfazed by spending squeeze
                                          • Pub Activities

                                            • Evolving consumer mindset: pubs go back to basics
                                              • Figure 10: Pub/bar visitors behaviours, January 2016-July 2018
                                            • Most are unsure about social media interaction
                                              • Figure 11: Pub/bar visitor behaviours, July 2016-July 2018
                                            • Live sports viewing sees big lift from World Cup
                                            • What It Means

                                              • Leisure economy gets a kick from World Cup and heatwave