UK The Millennial BPC Consumer Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Millennial BPC Consumer market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
Throughout this report, references to ‘BPC products’ denote items from the following categories:
- Facial skincare
- Hand and body products, including skincare, body wash and soap
- Colour cosmetics
- Hair colourants.
Mintel generation definitions
- Generation Alpha – born 2013-present
- Generation Z – born 2000-2012
- Millennials – born 1980-99
- Millennials (younger) – born 1990-99
- Millennials (older) – born 1980-89
- Generation X – born 1965-79
- Baby Boomers – born 1946-64
- Swing Generation/World War II – born 1945 or before.
What you need to know
This generation dislikes being labelled and therefore requires more sensitive communication from brands and ambassadors that feels relatable and inclusive. Innovation targeting Millennials has taken two routes: one uses light-hearted names and fun, stylish packaging, while the other is more reflective of the lifestyle shift we see in this generation. However not all branding and innovation needs to dazzle; Millennials’ highly-involved routine means products that can fit into busy lifestyles and save time are likely to gain traction. Similarly they look for brands that are easy to find whilst shopping, often at high street retailers which they consider trustworthy.
Expert analysis from a specialist in the field
Written by Alex Fisher, a leading analyst in the Beauty sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As the largest generation in the UK, appealing to Millennials is important but challenging. Communication to this group about their appearance should be sensitive and inclusive, as many feel under pressure to keep up with peers. Innovation can be either light-hearted and fun, or reflective of Millennials’ changing lifestyles, but not everything needs to dazzle; Millennials’ highly-involved routine means products that save time are likely to gain traction.
Senior Beauty Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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