UK The Over-55 Traveler Market Report
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Providing the most comprehensive and up-to-date information and analysis of the The Over-55 Traveller market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Credit cards are most favoured for typical purchases
- Around two in three consumers have used PayPal
- Around two in three find credit cards the best option for app purchase
Covered in this report
The total number of holidays taken by over-55s in the UK and abroad in 2018 reached a record level of 34 million. Expenditure reached £16.2 billion (not including spending on overseas transport). Over-55s accounted for 32% of all holidays taken and 35% of all holiday expenditure in 2018.
Travel features high in the over-55 bucket-list of future life priorities. Over-55s own a growing share of the nation’s wealth. Demographic change guarantees an expanding pool of potential customers. Over-55s are seeking to stay younger and fitter for longer and to make the most of their years ahead. Rising longevity will also drive demand for supported forms of travel amongst the elderly, including those with disabilities and dementia.
Expert analysis from a specialist in the field
Written by John Worthington, a leading analyst in the Travel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The space between the kids leaving home and the onset of ‘old age’ is widening. For those with the resources to enjoy it this is a golden time for travel. Competition for the silver pound is set to be intense. Digital research and online booking are becoming the norm amongst this group, but the trusted advice of their well-travelled peers is paramount
Senior Travel Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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