UK The Premium vs Budget Traveler Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the The Premium vs Budget Traveller market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has defined the premium and budget traveller based on their expenditure on their most expensive holiday in the past five years in combination with the length of stay.
What you need to know
Consumers’ holiday-taking habits and intentions have already been impacted by the Brexit vote, and its impact on the value of the Pound in particular. All-inclusive holidays are more likely to be considered, as this is typically a holiday which gives consumers more control over their holiday spending. Countries with a favourable exchange rate will benefit as well. Destinations such as Egypt and Turkey have noted a significant increase in the number of British holidaymakers since 2017, while trips to Tunisia have resumed in 2018.
Expert analysis from a specialist in the field
Written by Marloes De Vries, a leading analyst in the Travel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Holidaying remains high on Brits’ to do list. However, economic uncertainties are having an impact on their holiday behaviour, as well as their intentions for the coming year. All-inclusive holidays, staycations and destinations with a favourable exchange rate are more likely to be considered.
Marloes De Vries
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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